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ANALYSIS 31


tone. The peel is infused with 5% lactic acid, pumpkin enzymes, amino acids and beta-carotene to brighten and help fade dark spots – and it smells like pumpkin spice!


Blue algae We saw this edible ingredient pop up on Instagram, replacing green matcha with the pastel-blue ‘Smurf latte’, and on supermarket shelves in food and drink launches. Now, it is time for blue algae to shine in skin care too. Packed with a powerhouse of essential amino acids and minerals, blue algae have widely been neglected, but in 2018, we have seen an increase in facial skin care launches containing this wonder ingredient. It boosts skin moisture by preventing water loss, and is rich in antioxidant vitamins and minerals, which contribute to the elimination of free radicals within the skin.


Niod Hydration Vaccine (UK) This moisturising serum acts as a seal to protect the skin against water loss. The novel approach of the product claims to stand in sharp contrast to moisturisers that offer oils and lubricants as a method of hiding dehydration, instead of supporting skin’s own barrier to moisture loss. Here, a ‘breathable’ protective film derived from an


Blue algae.


Antarctic blue algae is able to protect from physical water loss.


Nannette De Gaspe Neck Bio-Stimulant Techstile Infusing Dry Masque (Canada) This mask, enriched with blue algae, is designed for the neck. The material is activated by gentle massaging and claims to allow micro penetration of the active ingredients through the multiple layers of the epidermis. The technology also allows for humidity, temperature, pH or natural body movements to serve as trigger elements for the diffusion of actives. It infuses a cocktail of vitamins and nutrients into the skin to help reduce loose and sagging skin, restore hydration, promote a natural glow and revitalise the skin while improving overall skin texture.


Conclusion


This year again, Mintel is exhibiting at in- cosmetics Global 2019 (stand K110) and taking centre stage at the Innovation Zone. Our daily Live Demonstrations take place on Tuesday (2 April) and Wednesday (3 April) at 11:30, 13:30 and 16:15, and on Thursday (4 April) at 11:30, 13:30 and 15:45. Mintel experts are also presenting at the Marketing Trends Theatre:  Tuesday (2 April) at 11:00: Emotional skincare: how sensitivity & allergies are changing the category - Jo Lawlor, Global Beauty and Personal Care Analyst at Mintel.


 Wednesday (3 April) at 14:00: What’s next in haircare: emerging trends - Andrew McDougall, Associate Director of Beauty and Personal Care, EMEA at Mintel. PC


ADEKA NOL GT-730


ADEKA NOL GT-930 INTELLIGENT POLYMER - MEMORY GEL


ADEKAs water soluble rheology modifiers are exceptional thickeners, suspending agents and stabiliziers utilized in a wide varity of personal care products.


BENEFITS • Unique texture • Easy spraying, pumping & spreading • No influence on salt, pH & viscosity


ADEKA Europe GmbH


Phone +49 (211) 179 245-0 Fax +49 (211) 171 04 70 E-Mail epc@adeka.eu www.adeka.eu


April 2019 PERSONAL CARE EUROPE


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