30 ANALYSIS
Three skin care ingredients to trend in 2019 and beyond
Jo Lawlor – Mintel, UK
With skin care trends coming and going at a faster pace than ever, it can be hard to keep up with The Next Big Thing. While staying ahead of the curve is paramount for today’s beauty brands to stand out in a crowded sector, it can be difficult to determine which novelties are destined to be short-lived social media hypes, and which ones are here to stay. Looking at Mintel Global New Products Database (GNPD), we highlight three skin care ingredients that we are confident will grow in popularity in 2019 and beyond.
Bakuchiol
This is a plant based, natural retinol analogue without the negative side effects of retinol. Part of the vitamin A family, retinol is a common ingredient in anti- ageing and anti-acne products. While its benefits are praised by many, it can also irritate the skin, thin it and cause pigmentation, and normally requires an SPF to be worn. Like retinol, bakuchiol boosts collagen and elastin production, but it is photo-stable and more suitable for sensitive skins. Already used by some brands, we are confident that bakuchiol will start trending this year and we will see it in more mainstream skin care launches.
Medik8 Calmwise Colour Correct Redness Neutralising Cream (UK) Described as a multi-action treatment for redness-prone skin, it has been formulated with mineral green pigments to instantly neutralise redness. It contains bakuchiol, to quickly interrupt the inflammatory response and to stop flushing, aloe vera, niacinamide and caffeine to help reduce the size of blood vessels.
Avene Recontouring Serum (France) This highly concentrated serum-in-oil is designed to fight against visible signs of ageing, thanks to a unique association of anti-ageing actives, including bakuchiol. The non-greasy, fast absorbing formula is suited for every skin type, even the most sensitive. It claims to leave the skin toned, luminous and full of vitality.
Pumpkin
Pumpkin enzymes have long been used as a natural and safe exfoliant, improving skin texture and cell turnover, but the full potential of this fruit is still untapped. Pumpkin is packed with substances that can soothe, hydrate and renew skin. Due to the continuing trend of vegan and clean beauty, we expect ‘feed your skin’
ingredients to remain a focus in 2019. Global facial skin care launches containing the ingredient ‘pumpkin’ (also known by its Latin name ‘Cucurbita’) increased from 20.7% in 2017 to 26.5% in 2018. Use of pumpkin will continue to grow as brands finally harness the powers of this superfood ingredient.
Fun fact: pumpkin juice is an excellent
de-puffing agent, and plastic surgery clinics in South Korea provide it after procedures.
Bielenda Vege Detox Broccoli & Pumpkin + Prebiotic Moisturising Cream (Poland) This rich cream is designed for dry, dull skin with reduced elasticity and signs of ageing and is suitable for day and night use. The formula contains broccoli extract rich in vitamin C and minerals, to deliver anti-free radical and anti-ageing effects; nourishing pumpkin seed extract, to improve the appearance of the skin, regenerate and strengthen the epidermis; and prebiotics, to make skin resistant to adverse external factors and restore its proper pH.
Savor Beauty Pumpkin Enzyme Peel (US) A gentle alpha-hydroxy-acid powerhouse that dissolves dull skin for an instant glow, visibly improving texture and illuminating
Pumpkin. PERSONAL CARE EUROPE April 2019
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