LIFESTYLE COSMETICS 179
used in traditional remedies in India and Sri Lanka and have been brought forward into modern day formulations. Super Food - Stripper, is primarily an
effective silica exfoliator provided by PQ Corporation’s Sorbosil BFG 50, which is complimented by a unique combination of nourishing Cocoa, Coffee and Kukui oils from Aldivia. Organic Cocoa Butter from Mexico provides rich moisturisation to the skin, helping to reduce the appearance of stretch marks, while Minga Green coffee oil from East Africa helps repair damaged skin, with the added benefit of caffeine to stimulate the skin for anti-cellulite properties. Kukui nut oil from Indonesia is high in the essential fatty acids, linoleic and linolenic, which provide suppleness to the skin and is particularly good for soothing sensitive skin. Finally, there is Super Food - Elixir. This enriched facial oil contains 4 fruit derived oils from Aldivia providing intense emollience for a healthy skin treatment. Organic grapeseed and avocado oil, raspberry seed oil and Viatenza Apricot PO10, an Apricot kernel oil polyglyceryl-10 ester, together provide excellent skin softening.
Conclusion
The Superfood movement is a tangible concept that consumers follow to feel
BEFORE APPLICATION
60 DAYS AFTER
APPLICATION
Phytosphingosine HCL efficacy test.
good, healthy and balanced within this current modern stressful environment. It is easily recognised that foodstuffs that are eaten for health within, can also be utilised on the outside for complimentary benefits. Embracing this trend has the potential to boost brand image whilst engaging
consumer interest. In addition, one size no longer fits all. Adaptation to allow for customisation will drive NPD as consumer needs do not only change between individuals, but also on a week to week or day to day basis, with changing moods, skin conditions and enivroments.
PC
April 2019
PERSONAL CARE EUROPE
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