COVER STORY: ASHLAND ADVERTISEMENT FEATURE
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toothpaste (gantrez™ soja delivery system), skin care for hand and body washes (softhance™ mr conditioning agent) and skin/sun care and colour cosmetics (antaron™ soja glyceride). This flexibility and multifaceted impact
means our customers can benefit across four separate industries that are targeted (personal care, pharma, coatings, crop care), effective, and transformational in both scope and scale. Gantrez soja, softhance mr and antaron soja are the first personal care products from this innovative technology platform.
Innovations at in-cosmetics Global Our solvers are eager to collaborate with you. Join us in creating real-world, sustainable solutions to fuel your growth and make the world a more beautiful place. Visit with us at in-cosmetics Global, booth 2C60, and ashland. com/incos24.
Biofunctionals perfectyl™ biofunctional, a high-tech
chamomile extract, inspired by new aesthetic techniques, to clarify and smoothen skin flaws (such as pores & hyperpigmentation) for all ethnicities. Ashland uses fresh and living chamomile, Zeta Fraction™ technology and A.I to reveal the science of clear skin with a pure, patented extract naturally rich in GABA and flower acids. Visit
ashland.com/perfectlyl sclareance™ biofunctional, a natural purified sclareolide obtained by fermentation from clary sage flowers. Sclareance boosts the 4D defenses of skin. It can help the skin transform vitamin D into its active form. Sclareance offers a dual benefit on scalp irritation and compromised skin. Visit ashland. com/sclareance saffragyl™ biofunctional, a breakthrough
innovation in oral care using 100 percent natural and biodegradable upcycled crocus flower extract for daily gum care beauty. Our conscious-to-cutting-edge approach is on full display and puts a stake in the ground around sustainable extraction processes. Visit ashland. com/saffragyl
www.personalcaremagazine.com
Hair care styleze™ es-forza ingredient, Ashland’s
most recent addition to its plant based eco- styling product line intended for gels and cream formulations. It boasts a customizable stiffness allowing formulators to tailor their products to a desired stiffness and hold while maintaining any hair styles in the most extreme humidity. Visit
ashland.com/styleze-es-forza n-durhance™ es-repair ingredient, a
durable split end repair polymer that protects hair from damage and breakage during wet combing and heat styling. It also provides excellent sensorial properties giving the hair a lubricious, not tacky feel when wet and perfectly conditioned when dry. Visit ashland. com/n-durhance-es-repair
Skin care
transformed vegetable oils
antaron™ soja glyceride, a nature derived,
biodegradable film former that delivers water resistance and SPF boosting benefits to sun care and colour cosmetic formulations. Antaron soja glyceride enables the creation of more natural sun care creams, lotions, gels, and colour cosmetics. Visit
ashland.com/antaronsoja natrathix™ bio cellulose, a breakthrough
thickener with suspension capabilities that maintains emulsion stability of skin and sun care creams, lotions and gels with a pleasant skin feel, offering an alternative to carbomer. Visit
ashland.com/natrathix-bio softhance™ mr conditioning agent, a
transformed vegetable oils
nature-derived, biodegradable conditioning agent delivering consumer-perceivable skin softness from rinse-off cleansing formulations. Depositing on the skin during washing, softhance mr helps skin retain moisture, leaving skin feeling conditioned and soft after rinsing. Non-microplastic, non-GMO, and vegan
suitable softhance mr offers a sustainable option to deliver conditioning benefits from body washes, hand soaps, facial cleansers, and more. Visit
ashland.com/softhance-mr
Microbial protection phyteq™ raspberry multifunctional, a truly
impressive milestone on the path to effective and sustainable active ingredients that enrich cosmetic formulations beyond the antimicrobial aspect.
ashland.com/phyteqraspberry In addition, our microbial protection line, we
provide a holistic quality management system (MQM) that makes product safety challenges easy for you. The contamination of personal care products poses potential hazard to consumers and can result in recalls, reputation loss, downtimes, and cleaning measures in the production line. Ashland’s microbial quality
management ensures the high quality of cosmetic products while taking ecological and economic factors into account. It consists of four key elements: plant hygiene, product protection, challenge tests, trainings.
Oral care
transformed vegetable oils
gantrez™ soja delivery system, a nature-derived,
biodegradable ingredient that is substantive to oral mucosa and enamel to retain oral care actives in the mouth for long-lasting benefits. It enables the creation of novel oral care products with long-lasting freshness and antimicrobial benefits. Visit
ashland.com/gantrezsoja Our team looks forward to answering your questions and excited to collaborating with you on real-world, sustainable solutions that will fuel your growth. Become part of our journey into a new world of sustainable innovations. Let us have a positive impact together. Visit with us at in-cosmetics Global at booth 2C60 and
ashland.com/incos24.
PC
Ashland 500 Hercules Road, Wilmington, DE 19808, USA
www.ashland.com
April 2024 PERSONAL CARE
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