18 INTERVIEW
TP: RX does not have an in-cosmetics show in North America. Are there any plans for a show in the USA? RZ: We had a US show in the past. The decision was for us not to continue with it because we still had the European market that can cover the US. For in-cosmetics Global, we have a lot of exhibitors and visitors from the US. So with in-cosmetics Global
having quite a reach in North America, it’s not a focus for us right now. I don’t think we’ll be looking at this in the future. There’s no plans.
TP: Do you think there’s room for a more commercially minded ingredient show in North America? RZ: As it stands, we are currently targeting the same exhibitors and visitors. However if the situation changes
and we get enough feedback to re- run the event, we would consider it in the future.
TP: How do you ensure in-cosmetics Global stays relevant and reflects the latest trends and innovations in the world of personal care ingredients? RZ: We engage a lot with our stakeholders, customers and visitors through meetings and with research surveys. We are close to our exhibitor
audience because we have a lot of touchpoints with them when preparing for the show. We also use the live show to get feedback from everyone. This year we introduced our Co-Lab events – a new initiative
PERSONAL CARE April 2024
“Our research shows that it’s very important for us to go to different cities, even if there is going
to be a few recurring venues” Roziani Zulkifli, event director, in-cosmetics Global
to connect and exchange valuable insights and drive the industry forward. They are interactive events that took place in London and Paris and they enabled us to get closer to our visitors. They are dedicated to R&D and formulation professionals, and focused on the latest trends, challenges and developments. In addition to that, we have a
strong network of international consultants, speakers and partners that we work with. There’s also media, reports and associations. We also keep an eye on things
coming through to the show and the initiatives on the show floor, like the technical seminars and the marketing trends theatre.
TP: What’s new at the show for 2024? RZ: The Sustainability Zone Forum. This is in partnership with The Green Chemist Consultancy and Ecovia Intelligence, and is devoted to inspiring, offering information, and uncovering opportunities for brands to be more sustainable. There’s also the Trusted Science
Award sponsored by Kenvue and the Sustainable Stand award.
TP: Is there anything else new for 2024? RZ: We’re trying to bring in a supporting technology to help with navigation, because we have
expanded to multiple halls. The technology helps visitors
locate a stand. This has been driven by customer feedback, which is very important to us.
TP: An app? RZ: It works via QR codes that link to an online floor plan.
TP: What do you find most challenging about being the event director of in-cosmetics Global? RZ: There are some challenges from leadership. I’m not just talking about internal leadership, but also leading externally. When you have a vision, you
want to convince people that it is a good idea. You want to get them excited. You want to communicate the benefits. There’s a lot of conversation to convince people to change behaviour. Another challenge is I’m first
and foremost an event director, rather than someone who works in the beauty and personal care industry on a day-to-day basis. in-cosmetics Global sits at the beginning of the supply chain. Ingredients, formulation, R&D. Our audience has a lot of R&D scientists. Chemists. It can be quite scientific. So, that is a challenge but I think it’s important as an event director to constantly be keeping up-to-date with trends
and innovation, by regularly collaborating and speaking to experts in the industry. I’m happy to make an effort, whether to do that extra call or extra reading to stay up-to-date.
TP: On the flipside, what do you find most satisfying about being the event director of in-cosmetics Global? RZ: Seeing everything come to life. You have a vision, you spend so much time planning, organising, going into every single detail. Then suddenly you see it happening. I’m not just talking for myself. I think the whole in- cosmetics Global team feels the same way.
TP: What are you like during the show? Are you fairly relaxed or do you get nervous or stressed? RZ: It depends upon the day. I’m not going to lie, I do get anxious closer to the show. It’s impossible not to. I have been told that I run the
show a bit like an army type of organisation. Maybe I don’t realise it, but that’s what people tell me. I’m quite orderly.
TP: How do you mean? RZ: I have detailed plans of everything: the timings, where I need to be, details of meetings. Every single role will have some sort of information about where they need to be and what needs to be done. It’s such a big operation that
you need to have proper steps put into place to just make sure that everyone is coming together to deliver it.
www.personalcaremagazine.com
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