12 NEWS
EU publishes guidelines for green claims
The European Union (EU) has adopted new rules for companies to comply with a ban on greenwashing of products. The so-called green claims
directive complements the already- approved EU ban on greenwashing. MEPs agreed with the
Commission that companies should submit any future environmental marketing claims for approval before using them. The claims would be assessed by
accredited verifiers within 30 days, according to adopted text. Companies who break the rules
may be excluded from procurements, lose their revenues and face a fine of at least at 4% of their annual turnover. The Commission should draw
up a list of less complex claims and products that could benefit from faster or simpler verification, MEPs say. It should also decide whether
green claims about products containing hazardous substances should remain possible. MEPs also agreed that micro
enterprises should be excluded from the new obligations and SMEs should get one extra year before applying the rules. MEPs confirmed the recent EU ban
on green claims based solely on the so-called carbon offsetting schemes. They now specify that companies could still mention offsetting schemes
if they have already reduced their emissions as much as possible and use these schemes for residual emissions only. The carbon credits of the schemes
must be certified, as established under the Carbon Removals Certification Framework. Special rules would also apply
to comparative claims (i.e. ads comparing two different goods), including if the two products are made by the same producer. Among other provisions,
companies should demonstrate they have used the same methods to compare relevant aspects of the products. Also, claims that products have
been improved cannot be based on data that are more than five years old. “Studies show that 50% of
companies’ environmental claims
are misleading. Consumers and entrepreneurs deserve transparency, legal clarity and equal conditions of competition,” said the European Parliament’s rapporteur for the Internal Market Committee Andrus Ansip. “Traders are willing to pay for it,
but not more than they gain from it. I am pleased that the solution proposed by the committees is balanced, brings more clarity to consumers and at the same time is, in many cases, less burdensome,” he added.
The draft report was adopted
with 85 votes to 2 and 14 abstentions. It was due to be put to a vote at a plenary session and constitute Parliament’s position. The file will be followed up by the
new Parliament after the European elections on 6-9 June.
Kline reports rising interest in hair gloss
The glow beauty trend in skincare is increasingly extending to hair care, according to personal care market analysts Kline. Ever more consumers are
searching for and creating TikTok content related to hair gloss, noted a blog post by Kline beauty and wellbeing engagement and business development manager Corrine Maier. “This surge in interest has
propelled the popularity of various hair gloss treatments, with some notable options—including Ouai’s Hair Gloss In-Shower Shine Treatment, Kristin Ess Hair’s Signature Hair Gloss, and Redken’s Acidic Color Gloss Activated Glass Gloss Treatment— gaining significant traction among
PERSONAL CARE April 2024
consumers,” she wrote. The impact of this trend is
not only seen in social media engagement, but also reflected in the market figures. “According to Kline PRO, our
comprehensive database tracking point-of-sale transactions for both salon retail products and services, revenue from gloss treatments accounted for $783m in 2022. “Brands are capturing a
revenue share by promoting at- home gloss treatments.” Meanwhile for skincare, Kline’s
latest data shows a 20% increase in consumers seeking treatments with hydration as a key benefit over the past year. “Furthermore, this trend is
seeing a significant increase in popularity, with online searches spiking during the same period,” added Maier.
UK trade body CTPA launches manifesto
UK trade body Cosmetic Toiletry & Perfumery Association (CTPA) has launched its first ever manifesto ahead of this year’s expected general election. The manifesto calls on the
next UK government to develop a strategy for the cosmetics and personal care industry to secure the continued sustainable growth of the sector. CTPA sets out 12 key asks
underpinned by the pillars of essentiality, regulation, science, sustainability and business. The individual asks under
each pillar represent the most important things government can do to help ensure the continued growth and success of the sector.
These include protecting
the existing high standards of consumer safety provided by the sector-specific, risk-based framework of the UK Cosmetics Regulation (UKCR). The ongoing OPSS Product
Safety Review must not change or undermine the fundamental safety principles of the UKCR nor create an uneven playing field for UK businesses, it says. In addition, UK REACH while
protecting human health and the environment also needs to be feasible and not too burdensome for business. There must also be
consistent implementation of new rules within the UK internal market across England, Scotland, Wales and Northern Ireland.
The CTPA also wants a
formal UK/EU cooperation structure for the cosmetics and personal care industry needs to be created to facilitate trade, regulatory cooperation on UK and EU REACH, intra-company transfers and scientific cooperation. It also calls for a UK
government strategy to integrate animal-free methods into the safety assessment of chemicals, including occupational health and safety and environmental assessments.
www.personalcaremagazine.com
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