34 SKIN CARE
Going face to face: skincare versus massage
Harald van der Hoeven - CLR
According to the World Health Organisation, mental wellbeing is at an all-time low.1
factors play into this, such as the current wars, economic uncertainty, social pressure combined with toxicity on social media, the ever-increasing polarization in the political landscape – the list goes on and on. The level of psychological stress is
extremely high and affects us mentally as well as physically. In addition to insomnia, loss of appetite, tension, headache and stomach pain that are common symptoms, our skin suffers, too. Irritation, redness and feelings of tension can be caused by stress and also have a negative impact on mental wellbeing – a vicious circle. The condition of our skin is closely related
to our wellbeing. When our skin is in balance, it looks healthy and feels good. We feel comfortable in our skin in the truest sense of the word. On the other hand, skin irritations, such as redness, itching, feelings of tension, rough skin or pimples, reduce our wellbeing enormously. In simple terms, it can be said that healthy skin is the basis for our wellbeing. Today’s consumers take a holistic approach to their health and wellbeing: a triad of body, mind and nature. How important a focus on mental wellbeing is nowadays, is also illustrated by one of the three big trends for 2024 predicted by Mintel, ‘NeuroGlow.’
PERSONAL CARE April 2024
The importance of skincare products for Many
our wellbeing is manifold. On the one hand, the mere use of cosmetic products apparently already has a positive psychological effect. This was particularly visible during the COVID-19 pandemic, which was reported on in the Journal of Cosmetic Dermatology.2 In this study, all participants who did not
perform cosmetic care during the pandemic as compared to before the pandemic, felt that this had some form of negative impact on their mental wellbeing. Half of them (50.0%) felt that they had lost self-satisfaction. Some of them (43.8%) felt increased
irritability, and around a third of them (34.7%) were feeling stressed. A significant number of the participants in this study also perceived that they had lost self-esteem, self-confidence, and attention because of change in cosmetic care of skin, hair and nails. On the other hand, the importance of
cosmetic products is based on their efficacy. Where there are skin problems that lead to a deterioration in wellbeing, solving the problems automatically improves mental wellbeing. Those affected often suffer profoundly and
they have high expectations regarding solutions. The approach here is clearly solution-oriented, and a product is only rated good if it works. A rather obvious example is the skin condition acne.
A recent scientific article elegantly describes
the psychological burden of having acne and emphasizes the need for a multidisciplinary approach to care for acne, where the patient’s wellbeing should be addressed alongside the physical symptoms of their condition.3 Similar conclusions were drawn in another
paper regarding the care of children suffering from atopic dermatitis.4
There are clear links
between the psychological state and the state of the skin, with great relevance for the cosmetic industry as well. A scientific paper focusing on sensitive skin
reports on clear associations between skin sensitivity, as determined with capsaicin, and perceived stress and burnout.5 earlier reports from 2007,6
This confirms which showed that
quality of life inversely correlates with skin sensitivity, i.e., the more sensitive the skin is, the lower the quality of life.
Facial massage As described above, skincare products can indeed improve a person’s mental state, especially when addressing specific concerns such as acne and sensitivity of skin. For the consumer, improvement of wellbeing is an important reason for the use of skincare products.7,8 Wellbeing and wellness can be considered to play an integral part in the cosmetics market.
www.personalcaremagazine.com
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