INTERVIEW Tim Probert – Editor, Personal Care Global
Ahead of in-cosmetics Global in Paris this month, editor Tim Probert talks to event director Roziani Zulkifli about what it takes to oversee the world’s leading personal care ingredient trade show
Tim Probert (TP): How long have you been with RX? Roziani Zulkifli (RZ): Eleven years this month. I started out with RX on the sales side in the travel division. I joined the in-cosmetics team to become head of sales. I’ve been the event director for in- cosmetics Global since 2017.
TP: What’s your heritage? RZ: I’m Malaysian.
TP: What is your role on a day-to- day basis? RZ: As an exhibition director, you are effectively the business owner as well as project director of the show. So I oversee the different functions: marketing, sales, event execs and operations team in order to deliver the show. A lot of the day-to-day role is
focused on the sales and marketing and other commercial aspects, because in-cosmetics Global is a big show. I divide myself between those three areas.
TP: How do you decide on choosing a venue for in-cosmetic Global shows? RZ: It’s quite a nuanced process and there’s a lot of things to take into consideration. First of all, an in-cosmetics
Global location needs to be a strong manufacturing hub for the personal care and beauty industry. We target the R&D people as well as formulators within that country. Then we think about the dates.
We obviously don’t want to clash with any of the other important industry events. We avoid public holidays,
because we want the exhibitors and visitors to be able to travel. For the venue selection, we
start early because there’s a lot of negotiation. We want to make sure that we
have the right layout, so that the navigation is seamless for both exhibitors and visitors. We then look into the logistics for our own operational side, to be able
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to efficiently deliver the show. Then, there’s other things like the facilities. I’m talking about things like toilets, catering, meeting rooms. These are important for the show. In addition, we have started
to look into CSR (corporate social responsibility) credentials to make sure they align with those of RX. Beyond the venue, the other
important thing is accessibility. The show has a 70% visitor audience that is international, coming from other cities in Europe, Asia, Middle East, and the Americas. So we need to be able to ensure that they can reach a particular destination easily. Beyond that, we also look at the public transportation to get access to the venue, hotel accommodation, restaurants and so on. It’s about the holistic experience of our audience. Of course, we also engage with
the stakeholders, our customers and our visitors for guidance so that we can make the best final decision on the venue.
TP: Where will in-cosmetics Global take place in 2025? RZ: Amsterdam. Having it there gives us access to the local Netherlands market. It’s also very attractive for the German market to travel there. We had in-cosmetics Global
in Amsterdam in 2018 and we got a very good response from our customers.
TP: Has the venue for 2026 been decided? RZ: It’s in planning.
TP: Is it likely to return to Paris in 2026? RZ: We are just starting our negotiations for 2026, it potentially could be Paris, but nothing is 100% confirmed until everything is ironed out. Paris will always be an
important venue. We’re always going to repeat it frequently. The other venue that we want to try and repeat is Barcelona. Those two locations are important.
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INTERVIEW
Putting on a show
We put Amsterdam in the mix
because of the dynamic nature of the show. We still need to target the different markets.
TP: Is in-cosmetics Global always going to be Paris, Barcelona and Amsterdam or could it move further around Europe? RZ: We’re going to keep moving it around Europe. Our research shows that it’s
very important for us to go to different cities, even if there is going to be a few recurring venues. But there’s no immediate decision to anchor it anywhere.
TP: Is there anywhere other than Paris, Barcelona or Amsterdam that you would consider as an in- cosmetics Global venue? RZ: We’ve previously considered
Milan. I’m not saying no to Milan, because Italy is an important market for us, but the considerations that I mentioned earlier would have to fit into the plans. If it doesn’t fit into the different
criteria that we’re looking at, we might have to wait a little bit later to go to that venue.
TP: Does in-cosmetics Global have to be in Europe or could it move around different continents? RZ: It has to be in Europe because we already have our other events in other regions, like in-cosmetics Asia in Thailand and in-cosmetics Latin America in Brazil. So, in-cosmetics Global is
going to remain in Europe but we will always have a global reach for the show.
April 2024 PERSONAL CARE
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