Friendship is such an important part of our lives that companies like Coca-Cola have developed numerous advertising campaigns around the theme.
THEME (N.):
the subject, topic or idea of a piece of writing, exhibition, collection of works, etc.
Working with a classmate, come up with a product that could successfully use the theme of friendship in its advertising. Then join up with another pair of students and share your ideas. Choose the best idea in your group and then share it with the class.
What I will learn:
to critique advertising campaigns
to consider the use of idioms in
everyday language
Coca-Cola ‘Friendly Twist’ TV Advert
Go to YouTube and look up ‘Coca-Cola Friendly Twist’ (1:52) to see how a Coca-Cola advertisement uses the theme of friendship to market its product.
Watch the advert and then answer the questions on the next page.
