the URL – the address of the website page (URL stands for ‘Uniform Resource Locator’)
the menu
What I will learn:
to identify
digital elements on a website
Websites are a very important marketing and advertising tool used by organisations and companies. While no two websites are the same, they all have some digital elements in common, such as search tools or menus.
Look at this screenshot from the Anne Frank House website and note the diff erent digital elements identifi ed.
further information on the organisation
language display options (‘EN’ means the website is displaying in English)
search tool
the logo
the three main sections of the website, with clear, prominent images
Now read this article from an interview with digital marketing consultant Siobhan Lavery about the role websites play in businesses and organisations.
The Importance of Websites
Websites are hugely important to most businesses. They are a convenient and fast way for customers to get the information they need. Websites let you do so much more than traditional forms of advertising.
