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COVER STORY: ASHLAND
Who brings innovations to life? We do
Join Ashland for a truly immersive experience during in-cosmetics Global that takes you on a journey from crocus to coconuts, from rosewood to raspberries, and more— with breakthrough solutions that solve some of the industry’s most complex challenges. Visit
ashland.com/pcic23 As customer desires reshape global
megatrends and regulatory landscapes and as responsible solutions transform entire product categories, Ashland has innovations that leap off the lab bench and into the field to deliver solutions that fuel growth, delighting consumers the world over. Surrounded by product solutions and
platforms that expand the possibilities of the personal care industry, take a moment and review our newest innovations. Then contact our expert solvers and ask how Ashland can help you unlock organic growth across key consumer segments. Whether you are interested in sustainable
sourcing, naturally derived ingredients, or biodegradable solutions that unlock consumer demand, Ashland will help you responsibly solve for a better world.
Who has superhero beauty protection? phyteq™ raspberry one multifunctional This innovative, liquid blend of multifunctional ingredients has superhero power with strong fungicidal efficacy for difficult-to-leave-on formulations like sunscreens and pigmented emulsions. It enables extensive skin benefits
(remarkable antioxidant, well-ageing, soothing and anti-inflammation properties, and inhibition of collagenase and hyaluronidase). Natural, nature-identical and readily biodegradable ingredients, with a wide ph applicability. Visit
ashland.com/raspberryonepc
Who softens while cleansing? softhance™ mr conditioning agent Softhance™ mr conditioning agent is a novel conditioning agent with an excellent deposition profile. It retains skin moisture from hand, body and facial cleansers and imparts consumer- perceivable skin softness. Compatible in anionic and non-ionic surfactants, enabling clear or opaque formulations. Nature-derived, non- GMO, biodegradable and non-microplastic. Visit
ashland.com/softhancepc
Who has hair that dances in the rain? styleze™ es-dura ingredient Styleze™ es-dura ingredient is an award- winning plant-based ecostyler innovation
PERSONAL CARE April 2023 April 2023 PERSONAL CARE INGREDIENTS ● FORMULATION ●
MANUFACTURE GLOBAL
resistance that provides excellent SPF boosting in sun care and long-wear, color intensity to color cosmetics. Antaron™ soja enables the creation of more natural, better performing sun care and color cosmetic formulations. Visit
ashland.com/antaronpc
Who enables a magical smile? saffragyl™ biofunctional Saffragyl™ biofunctional is a 100 percent natural and biodegradable extract from responsible farming practices for daily gum care beauty. Sustainably sourced in France with full traceability and transparency over the supply chain, it helps prevent early gum problems and can strengthen sensitive and irritated gums. Obtained using a sustainable extraction
Lorraine Dallmeier: Making your own
In focus: Lifestyle cosmetics Multifunctionals Anti-ageing
Plus: NYSCC Suppliers’ Day preview
for leading edge styling performance and sustainability. This novel ingredient draws on Ashland’s expertise in guar-based polysaccharides to deliver outstanding all- weather style durability. It was developed to give a uniquely strong sustainability profile offering naturally-derived, biodegradable, vegan and clean INCI claims in hair styling, conditioner and treatment formulations. Visit
ashland.com/stylezepc
Who lifts with rosewood? liftyl™ biofunctional Inspired by ancient wellness practices in Asia, this AI-driven innovation is based on the latest ethno-genomic research in facial sculpting. Sustainably sourced in Peru, this rosewood extract has full traceability, transparency, and is made from upcycling wood chips, the by-product from the rosewood essential oil distillation process used in premium fragrances. Liftyl™ biofunctional offers 7 facial sculpting benefits on Caucasian and Asian skin, such as a lifted V-shape line, redefined facial contours, bouncy skin with fuller cheekbones, softer wrinkles and improved facial harmony. Liftyl™ provides formulators with an alternative to retinol with similar efficacy, suitable for sensitive skin. Visit
ashland.com/liftylpc
Who colours cosmetics? antaron™ soja glyceride Antaron™ soja glyceride is a nature-derived, biodegradable film former with color transfer
process, this innovation is created from up-cycling the saffron flower byproduct from the saffron spice handcraft. It is a safe, microbiome-friendly and effective cosmetic bioactive for the oral care market. Saffragyl™ can be used daily for leave-on gum care routine with no irritation or sensitivity. Visit
ashland.com/saffragylpc
Who naturally protects without compromise? sensiva™ go natural multifunctional Sensiva™ go natural multifunctional is a 100 percent natural, liquid multifunctional additive for personal care products. It is the perfect fit for natural formulations in global markets with wide applicability and effectiveness in a broad pH range. It combines broad spectrum efficacy against antimicrobials with well-known moisturizing properties. Visit
ashland.com/ sensivapc
Responsibly Solving for A Better World – sustainable guar and puraloe™ aloe vera Ashland sustainable guar and puraloe™ aloe vera programs are two unique examples of responsible and innovative supplier partnerships that power sustainable, profitable growth for local farmers and small villages in India and Mexico. Visit
ashland.com/responsible
puraloe™ Reliable field-to-market model. Certified and responsible. Organic, Kosher and Halal. Our work upgrading farm facilities and
infrastructure improved conditions for community harvesters of puraloe™ vera across Jaumave Tamaulipas, Mexico. Our investment in school computers and water irrigation systems, classroom
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