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BUSINESS
2. Tried and tested ways of engaging with prospective clients and converting them to customers through the provision of education and without the pressure of selling.
3. A range of proven products that provide a total solution to customers in order to deliver their desired results. 4. A customer relationship management process to ensure the product/programme is used and the customer gains the perceived benefit. In the health and fitness industry this means coaching so that customers change their lifestyle habits and become habitual exercisers.
5. An internet service which enables them firstly to keep in contact with customers, but also to provide services to those who cannot afford face to face service or simply cannot access them. 6. Ways to grow a business with others without the
commitment of financing a studio or the hassle of employing people.
Implementing the six steps
Most small or self-employed businesses will follow these six steps, but still many do not survive. For me the primary reason for this is that the fledgling business person does not receive the appropriate support. Most people who start businesses, do so because of their love for the work and their technical ability to do it. Few have the necessary business skills to thrive. Below is a coaching model we use at New Wave Training to help people to implement the six steps.
Step one – vision
l What is it you want to achieve? What is your goal or what problems do you want to resolve?
l What will achieving that do for you? Why do you want it? l Be clear and specific.
l Create a blueprint of what it is you want to have; remember an architect designs plans before he starts building.
Step two – present situation
l Analyse where you are today in relation to your goal, particularly what’s working for you and what’s not working for you? l Why haven’t you got what you want? What challenges do you have? What’s stopped you achieving what it is you want? l Make sure you are taking ownership of where you are today. People that are successful in reaching their goals realise that they are the only thing that ultimately determines their progress. Other less successful people are continually blaming things that are outside of their control for their lack of progress.
Step three – outcome l What are the things you need to achieve to enable you to
“Most people who start businesses do so because of their love for the work and their technical ability to do it. Few have the necessary business skills to thrive.”