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GUEST INTERVIEW A new way of thinking Ever popular presenter at REPs’ conventions, GMTV

life-coach and weight-loss guru Pete Cohen is a master of behavioural change. Here he talks to the Journal

about how thinking is the key to success. Journal: What is it that you do? PC: My field of expertise is behaviour and performance. I like to study what makes people act the way they do and how they can learn to change those behaviours and perform the way they want to. I work with many different people on this, who are all looking

for many different results – it could be an Olympic athlete looking to win a medal, someone wanting to break a habit (or start a new one), someone looking to get fit, or someone looking to lose weight.

Journal: How do you work with clients to help them achieve their goals? PC: The key is making them more aware of the way they think, the habits they have, how they feel about changing their habits and behaviours, and identifying triggers that make them behave the way they do. It’s estimated that the average person will have between 12,000 and 16,000 thoughts per day – lots are thoughts we’ve

already had but many can be negative too. I work with people to help them understand their thought processes and how they can adjust them to change behaviour.

Journal: What can our members do to help their clients do the same? PC: The first thing is to really listen. It’s really important for you as a trainer to be able to understand exactly what they want, and to do this you need to take an audit of what they’ve done in the past and what they want to achieve this time. Remember, if you do things the same way you’ve always done them you’ll only ever get the same results. More often than not this won’t be the first time your client has done this, so find out how you can do things differently this time to help them achieve their goals. If you don’t find a new way the danger is you’ll end up taking them down a road they’ve been before.

Journal: What advice would you offer our members? PC: I’d always encourage people to learn coaching skills and undertake courses. Anatomical and theoretical knowledge is great but the key to being successful is helping people change the way they think. It’s about the brain; the brain is the key to unlocking what people need to do for a better body.

To read more about Pete visit www.weightlossguru.com

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