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Interestingly, the figures for employability mirrored those
for approachability and personality. Clothing cues were used to judge competence, but were not so important for employability. This raises the question of what factors clients are taking into consideration when deciding whether to employ the services of a trainer. These results indicate that they may be more attracted to the personal factors rather than perceptions of competence. However, future research would need to investigate this more thoroughly, along with any gender differences that also weren’t taken into consideration in this study.
So the next time you’re in the gym, either working with a client or simply walking the floor, it might be worth paying particular attention to your body language. After all, you never know who might be watching
References
1. Jones, E. E. (1996). Interpersonal perception. New York: W. H. Freeman 2. Fiske, S.T., and Neuberg, S. L. (1990). A continuum of impression formation, from category based to individualizing processes: Influences of information and motivation on attention and interpretation. Advances in Experimental Social Psychology, 23, 1-74 3. Greenlees, I. A., Bradley, A., Holder, T., and Thelwell, R. C. (2005).
8 7 6 5 4 3 2 1 0
Figure 5: Employability ratings
The impact of two forms of opponents’ non-verbal communication on impression formation and outcome expectations. Psychology of Sport and Exercise, 6, 103-115 4. Shannon, M. L., and Stark, C. P. (2003). The influence of physical appearance on personnel selection. Social Behaviour and Personality: an international journal, 31, 613-624 5. Mehrabian, A. (1972). Nonverbal communication. Aldine-Atherton, Chicago, Illinois
Positive/smart Negative/smart Positive/casual Negative/casual
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Q1 Q2 Q3
What is the process we use to respond to new people? Is it: a) Person schemas b) Category schemas c) Processing schemas
What were the two factors used in the study? Were they: a) Clothes and accent b) Clothes and body-language c) Clothes and personal hygiene
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T D
THE AUTHORS
Senior Lecturer and Course Leader for the BSc Health, Exercise and Physical Activity at Southampton Solent University with a particular interest in exercise psychology. Martin Skivington is a C
BSc Health, t on is a Principal Lecturer and
Course Leader for the BSc Fitness & Personal Training and BA Fitness Management &
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What percentage of communication do experts attribute to the spoken word? Is it: a) Seven per cent b) Seventeen per cent c) Seventy per cent
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Personal Training, as well as being Chair of the Fitness Industry Endorsement Panel. Samantha Jeffery is a Solent graduate who carried out the primary research under the supervision of Dr Marie Stopforth as part of her undergraduate degree programme in Fitness
try f and Personal Training.
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Dr Marie Stopforth is a Chartered Psychologist, Senior