REPS NEWS Getting to know you…

As from the next edition we’ll be running a regular Meet the Member feature in the REPs Journal.

If you’d like to be featured please answer the questions below and send them, along with a high-resolution photograph to info@exerciseregister.org

l Name? l Age? l Location? l Membership number? l Job Description?

FIA News Let’s dance

Hot on the heels of the FIA’s MoreActive4Life campaign the next high profile Department of Health (DH) funded exercise initiative, Let’s DANCE with Change4Life, salsas in.

The campaign, which is part of the three year Change4Life programme, is primarily aimed at 7.5 million ‘at risk’ mothers and families - who do not find the time or the inclination to exercise - and is underpinned by a £750K marketing campaign. Inspired by the latest TV craze, this new initiative has captured the imagination and set feet tapping across the nation – from street dance in Streatham, to waltzing in Warrington; from tap in Telford to salsa in Scunthorpe.

”Any new healthy lifestyle initiative must be creative, fun and, most importantly sustainable – and dancing ticks all those boxes. What a great way of tapping into the current craze and get more people, more active, more often” said the FIA’s Executive Director, David Stalker.

As part of the 2010 focus on adults, the new Change4Life initiative has been underpinned by a major national advertising, direct mailing and online campaign. But most exciting of all is the opportunity for participating consumers to video their routines, post it on a dedicated YouTube ‘Let’s DANCE with Change4Life’ page and, if they are voted the best act, win the chance to dance with one of Britain’s top dance acts.

“If it’s fun and it excites people enough to try something new, then it’s a success” reflected Stalker. “The challenge for us as an industry is to convert that initial enthusiasm into a sustained commitment to be more active.”

www.exerciseregister.org 05 HERE TO HELP

The REPs Member Services team has welcomed two new staff on-board.

Joyce Nunu and James Lim Qi-an will be part of the crew manning the phones and computers at the Croydon office, answering queries and questions from its 28,000 plus members.

Joyce has worked in the industry for 15 years, both in clubs and at the Fitness Industry Association. She told the Journal: “It’s great to now be dealing with those who are in the front-line of the industry, so to speak. I’m

passionate about both the fitness industry and helping people so this job is perfect for me.”

With a background in sports development and guitar coaching this is James’s first foray into the fitness industry but he admits he’s already got the bug.

He said: “I never fully appreciated how dynamic fitness instructors are - I’m really enjoying speaking to people on a daily basis who are so committed to their work and helping them achieve their goals.”

l Qualifications? l Best thing

about your job? Whether it’s motivating

someone or getting to share your passions tell us about it. l Lightbulb moment? This could be the moment you realised fitness was for you, when you found your niche or when something you found particularly hard just clicked into place. l The next step?

Want to retire to an Ashram in India, open a sleek city studio or learn something new?

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