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INGREDIENT CERTIFICATION


recognized criteria, you reassure stakeholders of your dedication to ethical practices, transparency, and quality. Ultimately, this trust strengthens your brand’s reputation and fosters loyalty among consumers who increasingly value responsible and sustainable choices. At last, certification allows you to access new


national or export markets: In a context where consumers and regulators are placing increasing importance on quality, sustainability, and transparency, this certification becomes an essential passport to expand your reach. It positions you as a reliable and committed player, ready to enter demanding markets while strengthening your competitiveness.


A vision for the future: certified and sustainable cosmetics The cosmetics industry is poised for further advancements in sustainability. Certification will remain a central driver of innovation, with an increasing number of manufacturers seeking certifications. Advances in green chemistry will enhance the efficacy and affordability of natural ingredients, making sustainable cosmetics even more accessible. Data transparency is also expected to


play a larger role. New services like Ecocert’s Sustainability Data Check will provide brands with detailed insights into the environmental and social impacts of their raw materials. Such tools will become standard practice, enabling companies to showcase their commitment to sustainability in measurable terms. This transformation is not just a response


to market trends; it reflects a fundamental shift in values. The green revolution in cosmetics represents a commitment to environmental stewardship, ethical responsibility, and long- term consumer trust. Sustainability is no longer just a marketing


advantage; it has become a critical factor for survival. Brands must move beyond conventional approaches centred on zero- sum sustainability efforts and embrace ongoing innovation and practical solutions that challenge and redefine what is both possible and essential. From green ingredients to sustainable packaging, cosmetics manufacturers are expected by consumers to justify their commitments, from start to finish. Certification remains the most committed,


reliable and comprehensive approach, providing consumers with a guarantee of compliance with demanding criteria and the sincerity of brands’ commitment to sustainable practices. By partnering with certification bodies like


Ecocert and leveraging innovative solutions, brands and manufacturers can lead the way in creating a cosmetics industry that respects both people and the planet. The challenges of sustainable development


know no borders, which is why Ecocert works closely with you in more than 130 countries and supports more than 81,000 customers worldwide.


PC


Reference 1. Ecovia Intelligence - The Global Market for Natural Personal Care Products (4th Edition)


www.personalcaremagazine.com April 2025 PERSONAL CARE


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