AYURVEDIC INGREDIENTS
Combatting ageing with Ayurvedic science
Jiya Jain - Yurvani
Ageing is an inevitable part of life, but that does not mean your skin has to surrender to time. Fine lines, wrinkles, and loss of elasticity are common signs of ageing, yet the quest for youthful, radiant skin has never been more innovative, or more rooted in nature. While countless skin care solutions promise
to turn back the clock, few combine the ancient wisdom of Ayurveda with cutting-edge scientific research to deliver real, lasting results. Yurvani, a UK-based company specializing
in Ayurvedic-based cosmetic ingredients, is on a mission to bridge the gap between ancient Ayurvedic knowledge and modern cosmetic science. Through sustainable practices and ethical sourcing, we ensure that its formulations not only deliver high-performance skin care benefits but also uphold the integrity of traditional Ayurvedic wisdom. One of its most groundbreaking innovations
is PeptiProtect, a meticulously crafted blend of three powerful Ayurvedic extracts designed to combat ageing at its core. Hereafter known as the Ayurvedic blend, unique formula offers intense hydration, antioxidant protection, and collagen-boosting benefits. With the Ayurvedic blend, the future of skin care is not just youthful, it is ethical, natural, and deeply rooted in tradition. Dedicated to redefining skin care through
sustainability, ethical sourcing, and the power of nature’s most potent botanicals, Yurvani works to create high-performance personal care solutions that nourish the skin while also being sustainably ethical and producing through a zero-waste process.
The science of ageing and skin deterioration Ageing is marked by progressive physiological changes at the cellular level, leading to a decline in biological functions. One of the primary contributors to this process is oxidative stress, caused by free radicals that damage skin cells over time. External factors such as UV radiation, pollution, and environmental toxins further accelerate skin ageing, breaking down essential proteins like collagen and elastin, which maintain the skin’s structure and elasticity. As a result, skin loses its firmness, develops fine lines and wrinkles, and becomes drier and less resilient. This is where natural plant actives play a crucial role in slowing down and even reversing these effects.
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The power of peptides in skin care Peptides, short chains of amino acids, are fundamental to maintaining skin health and vitality. As essential building blocks of proteins like collagen, elastin, and keratin, peptides play a crucial role in ensuring skin remains firm, resilient, and youthful. These proteins provide structure, elasticity, and strength, helping the skin combat early signs of ageing such as fine lines, wrinkles, and sagging. One of the primary functions of peptides
in skin care is their ability to signal skin cells to produce more collagen and elastin. As we age, collagen production naturally declines, leading to a loss of firmness and the appearance of wrinkles. By incorporating peptides into skin care, we can encourage the skin to regenerate and repair itself, promoting a smoother, more youthful complexion. Beyond anti-ageing benefits, natural
peptides derived from plant-based sources offer an additional advantage, supporting the skin’s protective barrier. The skin barrier, also known as the stratum corneum, acts as the first line of defence against environmental aggressors like pollution, UV radiation, and toxins. A compromised skin barrier can lead to increased sensitivity, dehydration, and a higher susceptibility to irritation. Plant-derived peptides work by strengthening this barrier, improving moisture retention, and enhancing the skin’s ability to defend itself against external stressors. The Ayurvedic blend is formulated to harness the power of these natural peptides, offering a
botanical solution to skin health. By working in harmony with the skin’s biology, it helps fortify the skin barrier, boost hydration, and support collagen synthesis, all while remaining gentle and biocompatible. This makes it an ideal ingredient for formulations that prioritize both efficacy and natural skin care principles. By integrating peptide-rich botanical extracts
into skin care, we not only address concerns like ageing and hydration but also reinforce the skin’s natural defence mechanisms, ensuring long-term health
Plant-based natural anti-ageing active The Ayurvedic blend combines three time- honoured herbal extracts.
1. Withania somnifera (Ashwagandha) ■ INCI Name: Withania Somnifera ■ Ayurvedic Name: Ashwagandha ■ Common Name: Indian Winter Cherry Ashwagandha is well known for its
adaptogenic properties, meaning it helps the body manage stress and balance hormones. In skin care, it plays a vital role in: ■ Reducing oxidative stress and preventing premature ageing ■ Lowering cortisol levels, which can otherwise weaken skin resilience ■ Boosting collagen production and improving skin texture ■ Stimulating hyaluronan production, enhancing skin hydration
April 2025 PERSONAL CARE
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