A whole world of services in the consumer’s pocket
Use of mobile handsets as hotel keys or boarding passes:
to use mobile devices as hotel room keys using bar codes sent b
it is possible
218
Services In US Travel?
What’s Holding Back Mobile
which improves customer service.
y MMS,
R
Sarah
C
otman Epps, Henry H. Hartev
harles S. Golvin and Scott W
eldt,
Forrester. December 2007.
right.
5.7.1. Figures and forecasts for use of travel services on mobile devices
2
o
19
n Mobile Data Now. Mobile Data
Travel eBusiness Execs: Focus
In an en
Creates a New Way to Distribute
opment of tr
vironment lik
avel services using these devices has y
e mobile data services, which is still taking shape, the dev
et to even scratch the surface
el-
H
Travel and Engage Travelers.
of its potential. According to the study b
Johnson, Charles S
enry H. Harteveldt, Carrie A. the United States, in September 2007, only 8% of passengers had used a mobile
y Forrester
218
on Mobile Travel Services in
v
orrester
an Veen, and Brian T
. Golvin, Niek
F . May 2007.
esch.
mainly interested in being able to check in for their flights (see Figure 38).
phone for activities related to these services. According to Forrester
219
, users are
Total
Checking in to a flight using a
mobile device
38% 21%
59%
Receiving airport tr
via text messaging prior to
affic alerts
departing a city
39% 16%
55%
Checking in to a hotel using
a mobile device
35% 19%
54%
Checking out of a hotel using
a mobile device
33% 21% 54%
messaging on y
Receiving traffic alerts via text
when y
our mobile device
ou arrive in a city
37% 13% 50%
Booking a hotel using
a mobile device
31% 10% 41%
Entering business trip expenses into
application on y
a online expense reporting
our mobile device
31% 9% 40%
Booking a flight using
a mobile device
28% 11% 39%
Researching flights using y
mobile device
our
30% 9% 39%
Researching hotels using y
mobile device
our
30% 8% 38%
Somewhat useful Very useful
Base: online North American business tr
phone (multiple responses accepted).
avelers who own any type of mobile
Figure 38. Most useful tr
Source: Forrester
a
’
v
s NACT
el applications on mobile phones.
AS Q4 2006 Survey.
© 2008 Fundación de la Innovación Bankinter. All rights reserved.
97
Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88  |  Page 89  |  Page 90  |  Page 91  |  Page 92  |  Page 93  |  Page 94  |  Page 95  |  Page 96  |  Page 97  |  Page 98  |  Page 99  |  Page 100  |  Page 101  |  Page 102  |  Page 103  |  Page 104  |  Page 105  |  Page 106  |  Page 107  |  Page 108  |  Page 109  |  Page 110  |  Page 111  |  Page 112  |  Page 113  |  Page 114  |  Page 115  |  Page 116  |  Page 117  |  Page 118  |  Page 119  |  Page 120  |  Page 121  |  Page 122  |  Page 123  |  Page 124  |  Page 125  |  Page 126  |  Page 127  |  Page 128  |  Page 129  |  Page 130  |  Page 131  |  Page 132  |  Page 133  |  Page 134  |  Page 135  |  Page 136  |  Page 137  |  Page 138  |  Page 139  |  Page 140  |  Page 141  |  Page 142  |  Page 143  |  Page 144  |  Page 145  |  Page 146  |  Page 147  |  Page 148  |  Page 149  |  Page 150  |  Page 151  |  Page 152  |  Page 153  |  Page 154  |  Page 155  |  Page 156  |  Page 157  |  Page 158  |  Page 159  |  Page 160  |  Page 161  |  Page 162  |  Page 163  |  Page 164  |  Page 165  |  Page 166  |  Page 167  |  Page 168  |  Page 169  |  Page 170  |  Page 171  |  Page 172  |  Page 173  |  Page 174  |  Page 175  |  Page 176  |  Page 177  |  Page 178  |  Page 179  |  Page 180  |  Page 181  |  Page 182  |  Page 183  |  Page 184  |  Page 185