Understanding the mobile technology market
F
compensating for the loss of profits in other business areas. Giv
or operators, mobile services are also are very important, as they are a way of
rev
riv
enue generated by fixed-line services and the slow growth of Internet
en the declining
-de-
in wireless services. Howev
ed profits, it seems clear that the future of the telecommunications sector lies
ally
rate than in previous y
, the ARPU (average rev
er, despite the increase in subscriptions internation-
ears (falling 8% in 2007 compared to 10% in 2006)
enue per user) continues to drop, albeit at a slower
4
.
3,500
3,000
2,500
s 2,000
M
i
l
l
i
o
n
1,500
1,000
500
0
2003 2004 2005 2006 2007
Fixed lines Mobile subscribers Broadband subscribers
Figure 1. Subscriber bases around the globe (2003-2007).
Source: Enter, Idate, IT Deusto.
A closer look at the contribution made b
figure shows us that the total number of subscriptions is undoubtedly higher in
y the various geographical areas to this
dev
Europe, penetr
eloped countries than in dev
ation is abov
eloping countries: in regions such as Western
of the population has a mobile phone. These figures clearly show that the future
e 100%, while in Africa and Southeast Asia just 20%
4
of the mobile technology mark
Facts & Figures.
Mobile 2008. Market & Trends.
Deusto. 2008.
Enter, Idate, IT
Pyramid Research
et mostly lies in emerging economies
5
. In fact,
2009, and 85% of them will come from emerging mark
6
predicts that the next billion subscribers will sign up by late
5
Pyramid Research: op. cit.
that will add to the list of subscribers, ten are in Africa and the Middle East and
ets. Of the thirty markets
6
Pyramid Research: op. cit.
eight are in Asia. The United States is the only non-emerging mark
Bearing these figures in mind, it is understandable that the operators are focus
et on that list.
7
Pyramid Research: op. cit. ing on these markets
7
.
-
© 2008 Fundación de la Innovación Bankinter. All rights reserved.
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