A whole world of services in the consumer’s pocket
on public tr
tor’s appointment at the health center (see Chapter 7).
ansportation, university grades, or to remind patients of their doc-
They are also being used for social purposes, such as for
llected is sent to NGO projects (see Chapter 7).
NGOs. Donors send a message to a number and part or all of the money co
donating funds to
-
Ev
nedict XVI sent text messages to thousands of y
en the Vatican has succumbed to SMS fever. On W
oung pilgrims encour
orld Youth Day, Pope Be
aging
-
them to reaffirm their Catholic faith.
5.1.2. Is the end of the SMS approaching?
it with mix
Instant messaging
neered this mo
ed results. Sev
on handhelds is now a reality and operators are launching
vement in 2004, and interest in it has now been renewed. Com
eral operators, such as Vodafone and Orange, pio-
panies lik
-
field.
e Google, Yahoo!
121
and Microsoft
122
have made contributions in this
Because of the success of instant
people, it is to be expected that the billions of potential users will mak
-messaging networks, especially among y
e this
oung
service one of the most popular since its predecessor
instant messaging on handhelds will continue in the next fiv
, the SMS
stant rate in nearly all markets, with the consequent decline in SMS use.
e y
. The growth of
ears, at a con-
end of 2013, 24% of mobile device users will use instant messaging services.
Demand for MMS services will remain stable. Forrester
123
predicts that by the
For this to happen, several conditions must be fulfilled:
Mobile oper
from SMS
prices.
, in
ators must lose their fear of the decline in the profits obtained
vest in this new type of messaging and offer more attractive
tant messaging capabilities, without an
Manufacturers must ensure the usability
y need for additional applications.
of their handsets and include ins-
Developers must promote their use on mobile social networks.
121
Yahoo:
http://es.yahoo.com/.
122
Some examples of inno
h
default.aspx
ttp
Microsoft:
://www.microsoft.com/en/us/
.
neer in mobile messaging 2.0 for open sources and
vative companies in this area are
The Gizmo Project
Funambol
124
, a pio-
supplier of instant messaging and a call service using voice over IP technology
125
, a
123
Europe: 2007 to 2013.
Mobile IM Adoption Forecast
This type of program enables users to talk to each other completely free of
.
Veen, Michelle de Lussanet,
Niek van
charge or at a very low cost.
Charles S
Camus. Forrester
. Golvin and Lauriane
. January 2008.
http://www
124
Funambol:
.funambol.com/.
is v
Mean
where and at an
ery successful among users. Nomadic citiz
while, the opportunity to connect to email services from mobile handsets
y time. The fact that many smartphones support this t
ens need to be connected any-
http://gizmo5.com/pc/.
125
The Gimzo Project:
service contributes to increasing use, and as the prices of these devices fall and
ype of
operating systems become compatible with various mail suppliers, the upward
© 2008 Fundación de la Innovación Bankinter. All rights reserved.
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