Glossary
Glossary
A
Basic phone:
A
v
wireless device built exclusively around
for measuring the reaction of an object subjected to a
ccelerometer: an accelerometer is a type of sensor With basic functions, its primary targets are emerging
oice services, with a market price of up to 100 dollars.
force, b
mark
acceler
y evaluating the direction and variation of the its used with prepaid services. Examples of these handsets
ets and novice users. These phones are normally
converting certain mo
ation. In other words, a device that is capable of include the Nokia models 1110, 2300, 2600, 2650 and
can be interpreted or ignored b
vements into electric signals that
y the system.
3310, and Sony Ericsson’s J100 and K200 devices.
Advertising-based model:
Blog:
of operators offering free calls or services in ex
business model consisting
chronologically ordered entries or articles b
periodically updated website that compiles
for advertisements, and advertising companies receiving
change
more authors, starting with the most recent one. The
y one or
revenues.
authors are alw
choose.
ays free to publish whatever they
enue per user obtained b
ARPU: average revenue per user
y a services compan
. The amount of rev
y in a spe
-
Bluetooth:
cific time period. Calculated by dividing total revenues
-
users to tr
communications technology that enables
b
meters. Allows for the creation of personal networks be
ansfer data wirelessly at distances of up to 10
can be applied to an
y the company’s total number of activ
y services company
e customers. It
tween handhelds, computers, printers and other wire
-
larly utilized in the telecommunications industry
, but is particu-
less devices. Its numerous applications include synchro
-
rily in wireless voice services, since it helps in the v
, prima-
nization of contact information between handhelds and
-
tion of the company by factoring in not only its total
alua-
computer address books, enabling of hands-free devices
number of users, but also the qualit
for making phone calls from cars, and utilization as
meaning whether or not they bring money into the com
y of those users,
wireless modems for connecting laptops to the Internet.
pany, and to what extent.
-
Broadband:
pieces of information are sent simultaneously
transmission of data whereby sev
, for the
eral
purpose of increasing the effectiv
ta to the existing real-
Augmented reality: set of devices that add virtual da
world information. This is its main
-
frequencies can tr
e bit rate. Broadband
difference from virtual realit
higher speeds than narrowband frequencies.
ansmit a greater volume of data at
ph
y, since it does not replace
erated images onto the real-
ysical reality but rather superimposes computer
world view
-gen-
alit
. Augmented re-
retriev
Browser: Web browser. Application that allows users to
with integr
y devices normally consist of a head-mounted displa
the world via Internet. Currently
e and view documents from Web servers around
position. Also includes inertial and optical tr
ated GPS for accurately locating the user
y
acking sys
’s
ble of displaying or runnin
, all browsers are capa-
tems capable of measuring such characteristics as ac-
-
sound, animation and a range of progr
g graphics, video sequences,
celer
text and h
cludes virtual images that are displa
ation, orientation and tilt angle. The system in-
Web browser in
yperlinks or links. The basic functionalit
ams, as well as
volv
y of a
mix
B
ed together with reality.
yed to the user
possible inclusion of multimedia elements.
C
es viewing pages with text, with the
Banner:
Casual games:
consists of incorpor
advertising format used on the Internet that
tertainment without requiring users to dev
very basic, simple games providing en-
W
dinary skills (i.e., puzzles, card games, etc.).
elop extraor-
tr
eb page, nearly alw
ating a piece of adv
ays for the purpose of gener
ertising into a
ating
ads to be placed.
affic for the advertiser’s website, which pays for the
features are: a single browser window with different
Chrome: new Web browser from Google whose main
© 2008 Fundación de la Innovación Bankinter. All rights reserved.
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