The expanding range of smart handheld devices
4.3.2. Please develop for my handset!
The dev
be a breeding ground for applications dev
elopment and implementation of an open and free oper
load specific applications for mobile devices and if they do so
elopers. Today, very few users down
ating system will
-
erator
, it is from their op-
tors lik
’s portal, such as
e Buongiorno
78
Vodafone Live!
and zed
79
.
and AT&T MediaNet, or from distribu-
Although users are starting to download applications v
tones and games—v
ery slowly—apart from ring
Mate. The mobile content mark
ery few download from Google Maps, Yahoo! Go, or World-
being focused on applications that go bey
et is evolving v
ond traditional games (see chapter 5).
ery quickly and attention is now
As a result, the aim of the br
plications for their operating systems:
ands is for communities of developers to create ap-
http://www
78
Buongiorno:
.buongiorno.com/.
79
Zed:
http://www.zed.com.
Windows can easily con
Microsoft wants communities of dev
Apple has launched a dev
vert them to its mobile v
elopers to create applications so that
elopment program
80
for the iPhone and an online
ersion.
http://dev
80
Apple Development Program:
shop
81
so that developers can sell or give away applications for this device.
e/program/
eloper
.
.apple.com/iphon
http://www
81
Apple Store:
/appstore/.
.apple.com/es/iphone
forms
Apart from these projects,
for dev
many of these players also have their own plat-
users
82
:
elopers to create applications on, thus adding value for the end
“P
82
Soitu.es. 3/07/2008. Article:
http://www
or favor, desarrolla mi móvil”
.soitu.es/soitu/2008/07
.
/03/vidadigital/1215081442_72342
2.html.
F
Mo
orum
vistar
83
has MovilForum
84
and its version for free software Open Movil-
83
http://www
Movistar:
lent in order to create applications and services that are compatible with the
Vodafone
85
.
86
operates Betavine
87
, where it aims to concentrate developers’ ta-
s/index.html.
.movistar.es/particulare
oper
Tir
http://www
84
MovilForum:
.movilforum.com/.
for content dev
a wireless
ator’s systems.
88
recently launched the Tira ‘Go Mobile’ Community
89
, a portal
portunities offered b
elopers with information on how to tak
y the mobile market.
e advantage of the op-
http://open.mo
85
Open Movil F
vilforum.com/.
orum:
http://www
86
Vodafone:
page.html.
.vodafone.com/hub_
w
Communities like GetJar
90
, founded in 2004, contribute to smoothing the path to-
the agents participating in it: consumers, dev
ards the opening of the market. Its business model is based on connecting all
http://www
87
Betavine:
.betavine.net/.
tent managers in an interactive environment, etc.
elopers, adv
, in order to dev
ertising companies, con
elop products.
-
www
88
Tir
.tir
a wireless:
awireless.com.
Mean
those being the mini applications that mak
while, Plusmo
91
is a free service providing widgets for mobile devices,
http://gomobile.tir
89
Tira Go Mobile Community:
There are more than 20,000 widgets on Plusmo
e the user experience more ex
, most of which were created b
citing.
xwiki/bin/view/Main/W
awireless.com/
ebHome.
users.
y
http://www
90
GetJar:
.getjar.com/software/.
The opening of the mark
increase in consumer services, which in man
et to new developments of applications will lead to an
91
Plusmo:
http://plusmo.com/. bile device as a standard, with no need to download them. Finally
y cases will be integrated in the mo
, it should kept
-
© 2008 Fundación de la Innovación Bankinter. All rights reserved.
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