New ways of doing business in the telecommunications sector
3.0
2.5
2.0
1.5
1.0
0.5
0.0
Flat rate per content type Mobile Internet Access with
Unlimited or Premium Content
Pay-for-what-you-use
Subscriptions Services
Revenue Sharing Models
Models
Advertising Based Volume-based charging
Session-based charging P
Message Service (SMS)
er-message Short M
& Multimedia Messaging
Basic Content Subscription
obile Internet Access and
Service (MMS)
Services
Others
Figure 56. Most frequent business models of the next five years for operators,
Source: dr
Note: see glossary for description of the different business models.
awn from the conclusions within the Future T
MVNOs and other access providers.
rends Forum.
This segmentation should be the basis on which carriers establish their business
str
be more willing to establish agreements aimed at targeting consumers with a
ategy. In this regard, the consulting firm CSMG
299
predicts that operators will
high lev
by oper
el of spending. These customers will benefit from a more open strategy
and a wide v
ators, in the form of: flat rates, advanced phones (such as the iPhone)
purchasing channels that are not directly controlled b
ariety of applications and content, as well as access to alternativ
y operators. Similarly, com
e
panies—as customers of this heavy-use segment—may hav
-
services, devices and support options.
e a wider choice of
It is also important that the segmentation tak
299
realit
e into account the new multipolar
center of change in wireless.
On the Edge: Devices at the
CSMG. Spring 2008.
number of consumer profiles; instead, there will be “microexperiences” of diffe
y of the market. Products and services are no longer targeted at a limited
rent consumers that are more difficult to classify anywhere in the world.
-
© 2008 Fundación de la Innovación Bankinter. All rights reserved.
148
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