The expanding range of smart handheld devices
Another change in their business models in recent y
manufacturers are div
ears is that these handset
N
ersifying their business and becoming service providers.
with Music, Internet R
okia is a clear example of this trend, with Ovi, Maps, Mosh, Medeo
adio, Download! Motorola
, Comes
change with Screen 3 and SEMC (TrackID, PlayNow).
has become involved in this
Another trend is the establishment of agreements with other parties, as oc
curred with:
-
Sony Ericsson:
LG:
Nokia:
Pr
E-series, N-series, Z
Walkman, Cybershot.
ac Posen, Versace, Aston Martin, WESC.
Samsung:
ada, Shine, Chocolate, SC410 sports.
Motorola: D&G, Pininfarina, Aston Martin, Vivienne W
Armani, B&O Serene, B&O Serenata, credit
estwood, R
-card sized phones.
ed.
the oper
As well as this more sophisticated r
In fact, V
ators are launching new handsets with their own br
ange of products from the manufacturers,
odafone announced that between 10% and 20% of its r
and onto the mark
ange could fo
et.
cus on these products (May 2007).
-
The F
next three y
TF experts analyz
ears and identified the following as
ed what the trends in the handheld mark
the main currents
et will be in the
:
The expansion of a single handset (fix
these single handsets will see a greater increase than the mobile handset
ed/mobile). The FTF experts feel that
mark
se demand (see Figure 15).
et. New manufacturers will enter the market and consumers will increa-
sets with large, tactile screens lik
Usability as a distinguishing feature in handsets.
e
2007 was the year of hand-
the importance of usability
the iPhone, which clearly demonstrates
sales. Consumers are willing to pa
in satisf
y more for handsets that are easier to use.
ying customers and therefore in increasing
Special emphasis on
lower cost of storing digital content (music, videos, mo
older mobile multimedia functions,
vies, etc.).
especially due to the
The introduction of
se in battery capacit
technical impro
y and processing power
vements to handsets, such as an increa-
tes (GB).
, with some reaching 32 Gigaby-
An increased role for applications with
door to new location-based services. This will boost the rise of handheld devi
GPS location systems, which open the
ces with this t
-
will not necessarily include v
ype of service, targeted at specific niches, including those that
oice services.
The
petitiv
platforms and applications a
e advantage (operating system, browser
vailable on the handset, which will be a com
, etc.).
-
© 2008 Fundación de la Innovación Bankinter. All rights reserved.
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