Applications of mobile products and services in traditional businesses
technologies coexisting in v
Towards technology convergence.
ery different stages of ev
There are currently v
olution. Hence, a global
arious radiofrequency
being able to use services ev
standardization of technology will be necessary. For workers, this will mean
ces with them, each using a different RF technology
erywhere without having to carry multiple devi
.
-
A collision between wireless worlds (local and remote area).
of businesses use remote networks as a medium for their information servi
At present, 28%
ce; however, there needs to be an ev
-
mix between remote and local networks. According to Current Analysis
olution towards a system that allows a
increasing number of device manufacturers are including dual functions in
271
, an
their new handsets, which enables mobile and wireless local area network
(WLAN) communications on the same device. There are also increasingly
more operators that support this dual technology.
More mobile devices being pro
Research, the percentage of the United States workforce that uses mobile de
vided in businesses. According to Osterman
vices is at an all-time high and will continue to rise in 2008, doubling o
-
next three years. These devices must include functionality that guar
ver the
access to companies’ applications and allow advertising to be received on the
antees
user
suitable screen for viewing content, etc. The touchscreen is one of the most
’s handset: Bluetooth, Internet access, application download capacity,
con
its Safari browser
venient features for a user
, the HTC Touch, and the new handsets from
. Some examples include the Apple
LG
iPhone and
and RIM.
base with information on their consumer habits. These data are extremely
Cooperation between mobile operators. Operators have a broad customer
campaigns aimed at potential customers. The trend shows increased coope
valuable to businesses, which could segment their target market and launch
r
-
that they not only share information but also responses to adv
ation between mobile operators, advertising agencies and businesses, so
paigns, which can then be used to feed into and expand database.
ertising cam-
6.8. Conclusions about the range of mobile products
and services for companies
The opening of the mobile mark
bile products and services for businesses. This new r
et will contribute to broadening the range of mo-
impact on their business models. It will allow them to personaliz
ange will have a significant
products and services, while increasing the mobility of their emplo
e their range of
italizing on a new marketing channel.
yees and cap-
The opportunit
products and services based on the consumer habits and tastes, constitutes an im
y to use wireless technology to personalize the range of available
portant means of enhancing customer service. At the same time, greater emplo
-
ee mobility will allow for improv
y-
271
CIO España: op. cit. crease their efficiency, and enable businesses to stand out from the competition.
ements in human resources management, help in-
© 2008 Fundación de la Innovación Bankinter. All rights reserved.
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