The expanding range of smart handheld devices
ria Telecom
designed specifically for this group. For example, the Austrian company Empo-
i
106
has designed the emporiaLIFE model in which the screen uses
not to interfere with hearing aids, and has a simple oper
ts entire size for letter display, the speaker has a frequency that is low enough
cludes an emergency key, which automatically makes a call to a preset tele
ating menu. It also in
-
-
phone number when pushed for three seconds.
4.6. Conclusions on the handset market situation
This mark
commercial str
et is showing a trend towards a greater importance of handsets in the
ers, etc.). The more sophisticated data services demanded b
ategies of companies (operators, manufacturers, content suppli-
crease the requirements made of handsets. Howev
y users also in-
the fact that most handsets do not support these services. Only smartphones do
er, the main problem lies in
so
been r
, and only 10% of the population own them. The question, which has already
ation is essential for breaking down this entry barrier for millions of users, who
aised, is who will open up the market to the other 90% of users? Cooper-
mostly live in emerging markets.
As for mobile devices, oper
they formerly used for selecting the handsets they w
ators are also giving more flexibility to the models
certain extent, they ha
anted to distribute. To a
to the ability of new devices lik
ve been forced to change this w
e the iPhone to attr
ay of doing business due
been a noticeable change in the business models of the manufacturers, who are
act customers. There has also
shifting towards offering services.
Furthermore, the technological fr
is limiting openness and inno
agmentation of operating systems in handsets
projects involving multiple industry pla
vation in the area of applications and services. New
order to promote the development of inno
yers are trying to standardiz
vativ
e this field in
All the agents in the industry will reap the benefits of this standardization, from
e new services on mobile devices.
mobile oper
manufacturers and content dev
ators, who will increase their v
elopers, whose dev
olume of data services, to device
106
http://www
Emporia T
.emporia.at.
elecom:
thanks to standardization.
elopments will be simplified
© 2008 Fundación de la Innovación Bankinter. All rights reserved.
60
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