The expanding range of smart handheld devices
iPhone and the impetus that ga
The highlight of 2007 in mobile technology was the appearance of Apple
ing at the core of the industry
ve to the sector after years of voice services be
’s
-
ta services as profits from voice services decline. It is anticipated that in 2010,
. The mobile market is increasingly focused on da-
mobile Internet will be used b
result, we are witnessing a battle in which the oper
y most wireless users in developed countries. As a
net pro
ators, device makers, Inter-
share of the future mobile Internet access mark
viders, technology companies and software developers are fighting for a
pla
et. The areas in which each key
competition with one another
y works are becoming diluted, meaning that they are mo
.
ving towards direct
4.3.1. May the best mobile operating system win
In this context, as mobile handsets become pock
oper
et-sized PCs, the choice of an
constitutes an unbeatable business opportunit
ating system—the basis for the development of programs and applications—
became the world’
is willing to turn down. One need only consider the case of
y, which no compan
Microsoft
y in the sector
—which
sive implementation of its Windows oper
s most successful compan
ating system—to see that while there
y in the 1980s thanks to the mas-
are a billion computers in the world, b
lion mobile phones among the world’s population
y the end of 2008 there will be o
73
.
ver 4 bil-
The most common oper
bian, with a presence of 60%. It is followed b
ating system currently used in mobile handsets is S
y Windows Mobile (15%), Black
ym-
Berry/RIM (10%) and the iPhone/Mac OS X (7%)
74
-
ket share will soon change. These projects ha
. This distribution of the mar-
players, such as Google’s Android platform
75
.
ve been joined by other important
“Mobile Phone Subscriptions to
73
Gizmodo. 27/09/2008. Article:
R
http://gizmodo
each 4 billion by Year’s End”.
ile-phone-subscriptions-to-reach-
.com/5055914/mob
tem, which it recently acquired, as a free and open platform to boost the dev
In response to this threat, Nokia wants to relaunch the Symbian operating sys-
4-billion-b
opment of applications. To that end,
el-
15/05/2008. Article: “Ericsson
y-years-end. IntoMobile.
chief expects 6.5 bn mobile
tion
76
Nokia has created the Symbian Founda-
subscriptions b
spread on the mark
, with which it aims to ensure that this system remains the most wide
et and even to improve its competitiv
-
http://www
y 2013”.
05/15/ericsson-chief
.intomobile.com/2008/
vals. The LiMo Foundation
77
, which is working on the creation of a Linux oper
e position against its ri-
bn-mobile-subscriptions-b
-expects-65- ing system for mobile devices, was established with the same goal in mind. Most
at-
2013.html.
y-
mobile oper
they expect that the mark
ators and manufacturers are taking part in these projects, although
et will have the last word.
“Gartner Sa
74
Gartner. 08/09/2008. Article:
Smartphone Sales Grew 16 P
ys Worldwide
Cent in Second Quarter of 2008”
er The benefits are obvious, as an open and free softw
http://www.gartner.com/it/page.js
.
p?id=754112.
one in the sector is a winner:
are platform means every-
http://code.google.com/android/.
75
Android:
Manufacturers reduce their softw
Developers ha
are costs.
76
http://www
Symbian F
.symbianfoundation.org/.
oundation:
will be used on a v
ve an open platform for building their single applications, which
Operators can increase the v
ast number of handsets and of networks.
77
http://www
LiMo Foundation:
.limofoundation.org/.
potential of data services for oper
alue of their network. Taking into account the
will connect users to the Internet without them realizing it.
ators, the development of new applications
© 2008 Fundación de la Innovación Bankinter. All rights reserved.
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