Applications of mobile products and services in traditional businesses
The benefits for
productivit
Adidas are the capacity to close the sale immediately, increased
throughout its global network.
y and customer satisfaction, and the expansion of wireless solutions
6.3. m-Learning: a school in my pocket
When employees become nomads, what method can be used to train them?
The main tr
learning format. Howev
aining progr
er
ams used to date have so far had a face-to-face or e-
device. m-Learning is defined as an
, these methods do not have the flexibility of a mobile
of mobile devices with wireless connectivit
y type of training that takes place by means
benefiting from the advantages of mobility and the ubiquit
y—such as a PDA or smartphone—
y of handsets.
Because of the importance of this channel as a tr
als, the
aining method for profession-
define v
lish tr
alid tr
MOBIlearn
aining models, dev
237
project has been established. Its main objectiv
elop an architecture for m-learning and estab
es are to
-
from Europe, Isr
aining strategies using mobile devices. The project in
ael, the United States and Australia, and o
volves 24 partners
ganizations from the telecommunications sector
Deutsche Telekom, etc.
, such as the
ver 250 leading or-
tion, Telefónica I+D,
Nokia Corpora-
6.3.1. Towards new innovative training
As in the cases abo
establish a series of common standards that guar
ve, in order to open the m-learning mark
platforms and devices, which in turn must be able to facilitate inter
antee dissemination on v
et it is necessary to
arious
sualization of content.
action and vi-
The use of mobile devices for tr
learning to take place:
aining purposes enables new innovative types of
Collabor
common spaces for students can be created for sharing information and ha
ative m-learning: with the development of mobile social networks,
ving access to a tutor.
-
237
Localiz
http://www
MOBIlearn:
.mobilearn.org/.
to pro
ed m-learning: thanks to mobile location-based systems, it is possible
238
example, if the user is sta
vide students with specific tr
ying in a hotel abroad, the system could pro
aining depending on where they are. F
vide
or
http://www
BusinessMan:
review.com/index?content=review
.midlet-
specific vocabulary for that particular situation.
/id=24&rel=j2me#supported_han
dsets.
Game-based tr
239
at the same time, individually or in a group
aining: users will be able to receiv
, thanks to mobile social net
e training and entertainment
-
http://www
Lunagames:
asp?game=atc
.lunagames.com/game.
. BusinessMan
works. Some examples of game-based tr
238
and Air Traffic Control by Lunagames
aining are Com2Us
239
.
with its game
© 2008 Fundación de la Innovación Bankinter. All rights reserved.
111
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