New ways of doing business in the telecommunications sector
the conclusion that this will impact business models to a greater (43%) or less
er extent (14%).
-
42.86%
14.28%
42.86%
benefit from impro
No, but the majorit
v
y of tr
ed efficiency and lower cost
aditional companies will Yes, there will be radical changes of business models
Yes, there will be limit changes of business models No
majorit
, it will ha
y of tr
v
aditional companies
e no impact in the business of the
Figure 68. The impact of the opening of the mobile mark
of tr
et on the business models
Source: drawn from the conclusions within the Future T
aditional companies from all sectors.
rends Forum.
Companies from all sectors will benefit from increased mobilit
sales, mark
some of these companies, the new options will entail a change in their business
eting, and product-distribution channels, etc. (see Chapter 6). F
y as well as new
or
models, while for others it will simply help cut costs and improve efficiency.
8.7. Conclusions about changing business models in the new
landscape
As seen throughout this study
impact on companies’ business models, and will reach not only those in
, the opening of the mobile networks will ha
with the mobile market, but those outside the sector as well. One undeniable fact
v
v
olv
e an
ed
is that inno
vestments made b
vation is essential for creating new business models that can justif
y the sector’s companies as well as stimulate the market.
y in-
With regard to access, oper
hav
ators are facing a situation in which voice revenues
tition is intensif
e stagnated and data usage numbers are still extremely low, just as compe-
walled garden approaches in order to adapt to this new landscape. Flat
ying. The situation is forcing them to transform their existing
i
rates, serv-
them to attr
ce packages and capitalizing on adv
act a greater number of customers and boost their rev
ertising are emerging as alternativ
enues.
es for
As far as content distribution is concerned, one k
terests of increasing both the qualit
turing of profit-sharing arrangements between oper
ey area will involve the struc-
y and quantity of services that are appealing
ators and providers in the in-
© 2008 Fundación de la Innovación Bankinter. All rights reserved.
165
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