Applications of mobile products and services in traditional businesses
zon
One example of a machine that has been adapted for M2M oper
’
ations is Ama-
downloading books, newspapers, magazines or blogs onto the device
s Kindle, which uses its card to connect to high-speed wireless networks for
261
.
In the near future, it is anticipated that M2M communications will be as common
as data communications are toda
plications that do not require extensiv
y, mainly as a result of the development of ap-
for use by businesses.
e technical knowledge of mobile networks
The future of mobile communications between machines is difficult to forecast.
T
mobile phone users. The number of oper
oday, there are 6 billion human beings on the planet, of which 1.3 billion are
to be 50 billion and at present only fiv
ational machines worldwide is estimated
munication capabilities. In view of the fabulous business opportunities that wire
e million are equipped with mobile com
-
-
less technologies ha
new type of application in mobile communications is impossible to guess at this
ve created between people, the outlook for the future of this
point in time.
One important aspect of these devices is that they are enabling large manufac
turing companies to diversify their business and enter the after
-
sector. For example, Pirelli
-sales services
pressure-gauging sensors that send notifications to a mobile device.
262
has developed K-Pressure tires, which include
The main problem with M2M and the reason wh
it should is its fragmentation (technology, customer div
y this market is not flourishing as
players in the mark
ersity, etc.). All of the
in order to take full adv
et must work tow
antage of its potential. T
ards a standardization of this business area
M2M services, invoicing models should be adapted to the t
o facilitate the implementation of
they are targeting. In specific terms, it would be interesting to ha
ype of applications
for M2M with only the necessary data services enabled, as well as being link
ve SIM cards
to a specific contract and invoicing arrangement.
ed
Oper
necessary to establish r
ators have a key role in the expansion of M2M communications. Thus it is
and to market specific SIM cards that offer only M2M-related services.
ate plans and service packages that entice customers,
Article: “
261
El Mundo. 20/22/2007.
‘iP
6.6.1. Uses of machine-to-machine communications
http://www
od’ par
Amaz
a libr
on presenta su
.elmundo
os.”
e/2007/11/19/tecnologia/119548
.es/navegant
8648.html.
ities, not only in the form of new services for their customers, but also new pos
According to Accenture
263
, M2M offers traditional businesses a range of possibil-
262
http://www
Pirelli:
sibilities for managing their internal processes. Telemetry is a communication
-
-suv
pressure/default.page
-van/technology
.sv.pirelli.com/web/car
-rev
.
olution/k-
technique that allows
sites or remote equipment and ev
remote control and management
over cellular network. Accenture
263
Machine to Machine (M2M)
all by means of mobile devices.
ents (opening and closing of doors or v
of usage gauges,
alves),
strategy and proposition
for CLIENT.
February 2005.
Accenture.
In this respect, Accenture identifies four t
transport, security, services and maintenance, and home automation.
ypes of M2M telematic services: road
© 2008 Fundación de la Innovación Bankinter. All rights reserved.
121
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