3
Understanding the mobile technology market
Understanding the mobile
technology market
3.1. Introduction
The r
vices is tr
apid dev
ansforming some fundamental aspects of modern societ
elopment of both wireless technology and the range of mobile de-
throughs represent another victory in the quest to impro
life as their mobility increases. This is translating into changes in their lifest
ve people’
y. These break
s quality of
-
the w
yle,
work. This phenomenon has been driv
ay they relate to and communicate with each other
en b
, and the way they
phone, and has led some to describe it as “the mobile rev
y the unstoppable rise of the mobile
olution.”
New “urban nomads” and “nomadic work
models of mobile devices: smartphones, PDAs, laptop computers, etc. They use
ers” flood the streets with the latest
them to work and to sta
out what
Since these devices mak
’s playing, or to book a flight while w
y in touch with their loved ones, and shopping, checking
stoppable phenomenon, because users v
e their lives easier, they are alw
aiting in line at the supermark
ays on hand. It is an un
et.
-
basic need in their everyday lives.
alue mobility; in fact, it has become a
The mobile phone is the obvious flagship of this new er
not even the Internet
a. No known technology—
in such a short time. It has become the most personal and, at the same time,
—has become so widespread so quickly or evolved so much
the most social, technological device: the worldwide penetr
four billion subscribers, compared to the billion who ha
ation is 61%, that is
connection. Over the next five y
ve a PC-based Internet
will own one. In other words, this amounts to 1.3 million new subscribers ev
ears, another 2.5 billion subscribers in the world
day and 16 new subscribers every second
ery
ing this page, another 1,200 subscribers will be been added to the list of mobile-
1
. By the time you have finished read-
services users. Ev
first mobile phone: it will be their first telephone. And, for at least half of them,
en more importantly, for many of them it will not only be their
it will be their first camer
means of access to the Internet.
a, their first music player and, of course, their first
In the mature mark
en. The next step is to co
ets of dev
ver the higher lev
eloped countries, having a mobile phone is a giv-
A qualitativ
els in Maslow’s hierarchy of needs.
longer being used merely as a means of contact (v
e leap has taken place in recent years: the mobile handset is no
ing a “remote control for our lives.” This gives access to an
oice and SMS)—it is becom
enhanced reality
-
1
Union: “W
International T
orldwide mobile cellular
elecommunication
where it is possible to find out who and what is around us. With a mobile device,
subscribers to reach 4 billion mark
we can connect to social networks, go shopping, get on the Internet, w
late 2008”
http://www
,
evision, find out about nearby services wherev
atch tel-
09/25/WorldwideMobileCellularSub
.itu.int/osg/blog/2008/ sugar levels, just to name a few. Nonetheless, howev
er we happen to be, check blood
er attractive these data
scribersT
08.aspx
oReach4BillionMarkLate20
services ma
chief expects 6.5 bn mobile
. IntoMobile: “Ericsson rate that one might expect.
y initially appear, the statistics show that they are not growing at the
subscriptions b
http://www.intomobile.com/2008/
y 2013”,
05/15/ericsson-chief-expects-65-
On the other hand, mobile devices are co
2013.html
bn-mobile-subscriptions-b
, 15 de mayo de 2008.
y-
emerging countries, as in man
vering people’s more basic needs in
communication. Mobile technology will undoubtedly rev
y cases it is their only means of long-distance
olutionize their lives. Al-
© 2008 Fundación de la Innovación Bankinter. All rights reserved.
20
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