A whole world of services in the consumer’s pocket
5.0
4.5
4.0
3.5
3.0
2.5
2.0
1.5
1.0
0.5
0.0
Offer flat r
services
ate Internet Timely and location-relev
content
ant T
rather than flat r
ransparency on tariffs
ates
Impro
connection
ve speed
v
Con
alue of the mobile Internet
vince consumers about the Impro
technical features (battery)
ve devices usability and
More specific content for
mobile
Connecting to increasingly
popular social media on the
Establish search engines (e.g.:
fixed Internet
Google) lik
rather than the oper
e the access points
ators’ portals
Increase the rev
of content providers
enue share Volume base pricing Others
Figure 30. F
Source: dr
actors promoting the use of Internet on mobile devices.
awn from the conclusions within the Future Trends Forum.
It is estimated that tr
lion in 2007 to 37 billion in 2011, with most of this growth taking place in
ansactions using mobile devices will increase from 2.7 bil-
this study
emerging countries, according to data from Juniper Research.
153
According to
service, which will reach 250 million in 2011. Therefore m-banking speaks the
, China and the Far East will be the regions with the most users of this
their lev
language of the most disadv
el of development (see Chapter 7).
antaged, and is shaping up as a tool for improving
Although the impact of m-banking is not so mark
not insignificant, as it is contributing to increasing the r
ed in dev
ble from mobile handsets and therefore changing user habits. It is also encour
ange of services accessi
eloped countries, it is
-
aging impro
-
tomers, which is an extremely important factor in toda
vements to the service offered by financial institutions to their cus-
153
uncertainty.
y’s climate of economic
telecomunicaciones. 3/10/2008.
Tendencias de las
Article: “Los jóv
más usan la banca móvil.
enes son los que
5.3.1. m-Banking in the United States and Europe
http://www.tendencias21.net/Los-
”
jo
banca-mo
venes-son-los-que-mas-usan-la-
vil_a2224.html.
Although man
of SMS or mobile Internet, and they are a
y European banks already offer mobile banking services b
vailable to anybody with the right t
y means
ype
© 2008 Fundación de la Innovación Bankinter. All rights reserved.
76
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