New ways of doing business in the telecommunications sector
Despite the fact that Spain tr
use, it ranks at the top for households with two or more telecommunications
ails most of Europe in broadband lines and Internet
for such services, it r
services contracted in packages
nia and the Netherlands, and well abo
anks fourth on the continent, right behind Denmark, Esto
308
. With 29% of households having signed up
ve the EU av
-
barometer data presented in the report Sociedad de la Información 2007
erage, according to Euro
by
-
T
rose 40% in one y
elefónica. This gap is widening, especially in terms of the r
ear, consolidating this leadership.
ate of growth, which
3
Article: “España, a la cabeza de
08
Cinco Días. 07/01/2008.
E
Quadruple packages
‘
uropa en venta de paquetes de
http://www
telecos’.”
lo/empresas/Espana-cabeza-
.cincodias.com/articu It seems logical for telecommunications companies to boost their triple bids
E
t
uropa-venta-paquetes-
(fix
dsemp/.
elecos/20080107cdscdiemp_3/c ble TV pro
ed voice, Internet and TV) by adding mobile services (“quadruple play”). Ca-
pete by offering these services. T
viders, satellite TV companies and mobile oper
o do so
ators could also com-
3
play. Strategies, Business
09
From Triple-play to Quad- panies, establish joint agreements or expand their own oper
, they may choose to acquire other com
ations to offer this
-
Pyr
Models, and Best Practices.
amid Research. 2007.
service directly
pand their product r
. The decision will depend on mark
ange and their financial situation
et position, their abilit
309
.
y to ex-
Landline voice Mobile voice
of difficulty
Degree
Provider
broadband
Landline in
TV, video
portfolio gaps
filling
and offering
bundles
Cable
providers Incremental build
Partner (MVNO)
or acquire
Incremental
build
X
Low
upgr
network
—primarily
ades
Satellite
TV providers
or acquire
Partner Partner (MVNO)
or acquire
Partner (MVNO)
or acquire
X
High—primarily
partnerships
acquisitions,
Mobile network
operators Build Partner Partner
Moderate to
or acquire
X
or acquire or acquire
high—partnerships
acquisitions
needed
Telcos
Partner (MVNO)
Low to
X
or acquire
Incremental
build or partner
Build
moder
though in the most
ate—primarily,
difficult segment,
video
Figure 58. Service providers’ strategic options for filling gaps and offering quad-pla
Source: Pyramid Research.
y packages.
© 2008 Fundación de la Innovación Bankinter. All rights reserved.
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