New ways of doing business in the telecommunications sector
So
without o
, then, how can the popularit
a
vercrowding the Web? In one fell swoop
y of mobile social networks network be built up
, 4G technology will come wipe
the same speed. F
way all of these concerns and customers will be able to upload and download at
or not they are sufficiently prepared to support a growing number of subscribers
or now, operators will have to take a careful look at whether
to these new services.
8.4. Emerging profits in location-based services
Location-based services are another area for which the F
ces will go from 43,000 in 2008 to 298 million in 2011 in W
forecasts. According to Gartner Group
337
, users of mobile location-based servi
TF experts have better
-
America, Asia-Pacific and Japan. Although browsing is currently the primary use
estern Europe, North
for these systems, service pro
lizing on other applications (mobile social networks, etc.) in order to increase
viders and mobile operators ought to start capita-
their mark
tition, prices could foreseeably come down, which could tr
et share. With this expanded range of services and increased compe
anslate into a higher
-
number of new users.
2006 2007 2008 2009 2010 2011
W
Europe
estern
5.5 262.0 3,587.1 12,119.4 29,510.6 55,266.3
North
America
2,035.3 4,855.1 14,733.7 27,152.8 48,696.7 71,456.6
Asia/Pacific 1,625.9 5,436.9 15,410.8 36,051.2 68,115.9 117,153.5
Japan 3,320.9 5,523.2 9,428.9 20,000.8 35,553.6 54,084.5
Total 6,987.6 16,077.2 43,160.4 95,324.2 181,876.8 297,960.9
Figure 65. Subscriber forecast for location-based services: 2006-2011 (thousands).
Source: Gartner (January 2008).
337
Based Services. Subscriber and
Dataquest Insight: Location-
Gartner
Revenue Forecast, 2006-2011.
. January 2008. Although the infr
Wireless Dev
Article: “It
eloper Network.
the decision has not been made as to how to achiev
astructures for location-based services are already a
e profitabilit
vailable,
applications, stupid!
’s the (LBS)
”.
tion-based services. These services cov
y on mobile loca-
http://www
features/williams_lbs01/
.wirelessdevnet.com/
.
man mobility: na
er practically all aspects related to hu-
travel assistance, workforce management, etc. (see Figure 66
vigation, health, security, valuable promotions, entertainment,
338
).
© 2008 Fundación de la Innovación Bankinter. All rights reserved.
160
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116 |
Page 117 |
Page 118 |
Page 119 |
Page 120 |
Page 121 |
Page 122 |
Page 123 |
Page 124 |
Page 125 |
Page 126 |
Page 127 |
Page 128 |
Page 129 |
Page 130 |
Page 131 |
Page 132 |
Page 133 |
Page 134 |
Page 135 |
Page 136 |
Page 137 |
Page 138 |
Page 139 |
Page 140 |
Page 141 |
Page 142 |
Page 143 |
Page 144 |
Page 145 |
Page 146 |
Page 147 |
Page 148 |
Page 149 |
Page 150 |
Page 151 |
Page 152 |
Page 153 |
Page 154 |
Page 155 |
Page 156 |
Page 157 |
Page 158 |
Page 159 |
Page 160 |
Page 161 |
Page 162 |
Page 163 |
Page 164 |
Page 165 |
Page 166 |
Page 167 |
Page 168 |
Page 169 |
Page 170 |
Page 171 |
Page 172 |
Page 173 |
Page 174 |
Page 175 |
Page 176 |
Page 177 |
Page 178 |
Page 179 |
Page 180 |
Page 181 |
Page 182 |
Page 183 |
Page 184 |
Page 185