Executive summary
Executive summary
The r
forming some fundamental aspects of modern societ
apid development of both wireless technology and mobile devices is tr
y
ans-
resent another victory in the quest to impro
. These breakthroughs rep-
mobility improv
ve people’s quality of life as their
relate to and communicate with one another
es. This is translating into changes in their lifestyle, the way they
nomenon has been driv
, and the way they work. The phe-
known technology
ly or evolved so much in such a short time.
—not ev
en b
en the Internet
y the unstoppable rise of the mobile phone: no
—has become so widespread so quick-
Behind the surprising statistics on the penetr
around the world,
ation rate of mobile technologies
markets in developed countries and emerging mark
two markets exist with clearly dispar
ets. In mature mark
ate dynamics: mature
mand for new subscriptions is lower, however users request services with a higher
ets the de-
lev
By contr
el of qualit
ast, in emerging mark
y and sophistication for which they are willing to pa
ets, even when the number of potential users is
y a higher price.
greater (who do not ev
revenue per user will be lower
en hav
. In the near future, the success of businesses will be
e a subscription), the price barrier means that the
about achieving the right balance when addressing these two markets.
T
“w
o face up to this two-fold challenge, oper
pla
alled gardens” (closed business models) and cooper
ators are starting to ease up on their
y
ate with other market
opening of the mobile market
ers (manufacturers, developers, etc.). Within the current trend toward the
essential requirement, albeit insufficient.
, this new manner of operating is considered an
ha
But what exactly is an
ve easy, affordable access to an
open mobile market
y service, from an
? Basically, one in which the users
From the human perspectiv
eration among subscribers. Moreo
e, an open mobile network should encour
y provider, with an
ver, an
age coop
y device.
-
or services to all consumers.
y company can freely offer its products
......................
Mis notas
Thus, the opening of the mark
......................
v
et will mean an exponential increase in the inno-
......................
......................
use their mobile phones simply for talking or text messaging. Now
ation of products and services, and, ultimately, that consumers will no longer
......................
......................
them to connect to the Internet, link up with any
, they will use
......................
and products based on their location, and countless other uses that are current
one, anywhere, locate people
......................
......................
ly almost nonexistent.
-
......................
......................
......................
Nev
......................
......................
eration
ertheless, in order for that scenario to unfold, there will ha
among the key market players
ve to be coop-
......................
............
ers, dev
(Government, operators, manufactur-
........................
........................
...........
ly open mobile network, some are technical, some commercial and others are
elopers, etc.) so as to debilitate the many potential barriers to a tru-
.................
social.
......................
....................
......
......................
..
ties for
What seems clear is that this context of opennes will giv
new actors in the mobile market, with many coming from other sectors.
e rise to more opportuni-
© 2008 Fundación de la Innovación Bankinter. All rights reserved.
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