Understanding the mobile technology market
They will gain power o
(e.g., the iPhone).
ver the operators when attracting new consumers
The content providers and developers will have:
The capacit
rectly, without being controlled b
y to distribute their products to more users, in some cases di-
The opportunit
The adv
y to develop applications that work on more devices.
y the operators beforehand.
vation predominates.
antages of participating in an ecosystem in which Internet-style inno-
Increased acceptance of new applications as they become accessible on more
usable mobile devices (e.g., the iPhone).
Finally
the opening/cooper
, the FTF experts believ
ation:
e that consumers will be the main beneficiaries of
They will ha
and supplier companies.
ve more options when selecting devices, applications, services
They will enjo
They will ha
y personalized services and devices, adapted to their lifestyle.
channels.
ve lower prices, different payment methods and purchasing
They will experience greater ease of mobile device use, thanks to impro
ments in usabilit
They will ha
y.
ve-
will have important economic and social benefits, especially in emerging eco
ve more relevant information anywhere and at any time, which
nomies.
-
Howev
in the mark
er, the opening of the mark
models to the new situation.
et, as well as the oper
et will also create new challenges for all agents
ators, who will have to adapt their business
3.3.4. The Internet: a model to follow?
When discussing the opening of the mobile mark
of the Internet as a benchmark. The Internet was a rev
et, many people use the model
and the question that is yet to be resolv
olution on many levels,
the same impact. The majority of the F
ed is whether mobile networks will have
will be v
several basic conditions must be in place:
ery similar, if not greater. Howev
TF experts are con
er, for that to happen, they believ
vinced that its impact
e that
The opening of the mark
in
et, to encourage innovation and access for all those
The dev
volved.
count.
elopment of services that take the user’s location and time into ac-
The existence of r
novative companies.
ate plans that give meaning to the business models of in-
© 2008 Fundación de la Innovación Bankinter. All rights reserved.
32
Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88  |  Page 89  |  Page 90  |  Page 91  |  Page 92  |  Page 93  |  Page 94  |  Page 95  |  Page 96  |  Page 97  |  Page 98  |  Page 99  |  Page 100  |  Page 101  |  Page 102  |  Page 103  |  Page 104  |  Page 105  |  Page 106  |  Page 107  |  Page 108  |  Page 109  |  Page 110  |  Page 111  |  Page 112  |  Page 113  |  Page 114  |  Page 115  |  Page 116  |  Page 117  |  Page 118  |  Page 119  |  Page 120  |  Page 121  |  Page 122  |  Page 123  |  Page 124  |  Page 125  |  Page 126  |  Page 127  |  Page 128  |  Page 129  |  Page 130  |  Page 131  |  Page 132  |  Page 133  |  Page 134  |  Page 135  |  Page 136  |  Page 137  |  Page 138  |  Page 139  |  Page 140  |  Page 141  |  Page 142  |  Page 143  |  Page 144  |  Page 145  |  Page 146  |  Page 147  |  Page 148  |  Page 149  |  Page 150  |  Page 151  |  Page 152  |  Page 153  |  Page 154  |  Page 155  |  Page 156  |  Page 157  |  Page 158  |  Page 159  |  Page 160  |  Page 161  |  Page 162  |  Page 163  |  Page 164  |  Page 165  |  Page 166  |  Page 167  |  Page 168  |  Page 169  |  Page 170  |  Page 171  |  Page 172  |  Page 173  |  Page 174  |  Page 175  |  Page 176  |  Page 177  |  Page 178  |  Page 179  |  Page 180  |  Page 181  |  Page 182  |  Page 183  |  Page 184  |  Page 185