A whole world of services in the consumer’s pocket
The
and inter
operators must promote affordable prices which make the new advanced
line-mobile con
active games affordable for consumers. They must also promote land-
to their PC and among those connected to their mobile. The role of the
vergence in order to establish networks among users connected
manufacturers
device
technology. Telefónica
is also crucial for handsets being able to support the necessary
bile handset into a pocket video console
has launched the z
193
.
eemote joystick, which turns the mo-
The benefits of the opening and standardization of these services for the v
industry players will be:
arious
Game developers
mer base and savings on time and dev
will immediately benefit from the increase in their custo-
innovation.
elopment costs, which will help drive
thout ha
Content distributors will be able to sell their content directly to users, wi-
connection via mobile devices, subscribers will use search engines to access
ving to go through the operators. As progress is made in Internet
games, which will encour
consumer instead of going through the oper
age content distributors to directly target the end
case of
vering new games, w
Gameloft
194
, which has created an iT
ator
atching demos, carrying out trials and downloading
unes-st
’s portals. An example is the
yle application for disco-
multimedia files.
them onto the device. Nokia already has its own online platform for selling
Service providers
work on any platform.
will have more opportunities for choice, as the games will
devices, which will increase their commercial appeal.
The manufacturers will be able to include more and better games on their
r
Consumers
ange of games and more inter
will be the main beneficiaries, being able to choose from a wider
their operator.
active content using any device, regardless of
Other successful cases in the games area
193
Article: “T
Mundo Gamers. 29/09/2008.
ex
elefónica lanza en
Z
clusiva el nuevo Joystick since 2001. Its team has dev
Digital Legends
195
has been committed to the mobile entertainment industry
eloped a powerful and varied platform that has en-
http://www
eemote.”
age/noticia/6847.html
.mundogamers.com/ng
.
abled it to create 3D video games for mobile devices, adapting both the technol
ogy and the processes of the PC and the console to the mobile.
-
194
http://www
Gameloft:
.gameloft.es/. Since 2005,
http://www
195
Digital Legends:
.digital-legends.com/.
to its N-Gage platform which is noted for its high lev
Nokia has become a benchmark in the distribution of games thanks
alternatives and its range of casual games.
el of quality, its distribution
© 2008 Fundación de la Innovación Bankinter. All rights reserved.
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