New ways of doing business in the telecommunications sector
This alliance has brought substantial profits to the oper
validity of these models.
ator, which attests to the
Consumers
i-mode “portal”
DoCoMo’s Official Partner
Content fee (9%
Sites
commission to
DoCoMo)
• i-mode subscription fee
Unofficial
• T
• Contents fees
ransmission fees
No fee
Sites
Note:
• T
• Content charge: tr
r
ansaction or subscription based
• Commission paid for the link on DoCoMo’
ansmission charge: based on data transmitted, not time
s i-mode menu and micro-billing
Figure 63. The i-mode business model
On the flip side, the agreements in Europe that are most generous to dev
offer no more than 50% of the profits.
elopers
The rate plans for content vary considerably from region to region:
Monthly subscriptions are highly popular in Japan (e.g.
In Europe, North America and South K
, i-mode).
more common.
orea, the pay-per-download model is
lar
In the United States, the intermediate solution of pay-per-play is also popu-
sed fees. This t
. Users can access content without downloading and are charged time-ba
ype of billing is starting to be used in Europe.
-
T
xibilitation of the w
o summarize, with regard to the mobile content area, the trend is tow
alled garden models currently used b
ard a fle-
the prolifer
y operators as well as
tablish the foundation for profit sharing and are seen as a w
ation of agreements with content developers. Those agreements es-
tion and boost operators’ revenues for data services.
ay to foster innova-
8.2. The business models adopted by content providers
As seen previously
blishing new agreements (oper
, the content mark
ators/pro
et will be the breeding ground for esta-
over the next five years most content pro
viders). According to the FTF experts,
based on strategies that promote profit sharing. Though to a lesser extent, they
viders will adopt business models
will also adopt models based on charging users a fee (either content
flat rate).
-based or a
© 2008 Fundación de la Innovación Bankinter. All rights reserved.
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