A whole world of services in the consumer’s pocket
The international association of mobile oper
bile devices, presented a sample of short films at the Barcelona Mobile W
Mofilm
213
, which specializes in distributing short videos and film content for mo
ators GSMA
212
, and the Company
-
Congress (MWC) which included new films from film festivals including Cannes
orld
a
for congress visitors’ telephones and mobile devices were distributed to those at
nd Sundance. More than 16,000 copies of five short films produced especially
the MWC, which they were able to download using Bluetooth, memory cards, an
SMS service and touchscreens.
5.7. Manage your travels on the go
Organizing a trip for business or pleasure can create man
the end user and the compan
y a headache, for both
ets, reserving hotels, coordination of schedules, etc). This could be easier in the
y or travel agency hired to do it (purchasing tick-
near future, as it will allow those making trips to download all the services di
rectly onto their mobile handsets. In the future, this channel will enable
-
transport-related procedure to be dealt with:
any
air
The airlines have developed services for mobile devices including: real-time
tions, automatic check
-traffic information, updated departure and arriv
-in, boarding and payment. Some Spanish companies
al times, flight reserva-
ha
tronic boarding card, which is sent to mobile handsets, and has installed ma
ve already started to implement these services: Spanair
214
offers the elec-
chines for scanning and printing the code. Iberia
215
confirms the arrival and
-
departure times of its flights b
used as personal flight organizers can also store boarding passes, information
y sending SMS. Meanwhile, mobile handsets
212
http://www
GSMA (Mobile W
.mobileworldcon
orld Congress):
for checking on luggage and pa
gress.com/.
paper inv
yment details; in short, air travel without any
213
to store visas and biometric data for identif
olved. In the future, it is anticipated that mobile devices will be used
ying passengers.
http://www
Mofilm:
.mofilm.com/.
214
Mobile tick
http://www
Spanair: lephone into an
ets use bar codes that are sent to the handset and which turn the te-
es/spanair-mobi/
.spanair
.
.com/web/es-
transport (trains, ships, airplanes or buses), and to cinemas, gyms, spas, etc.
electronic ticket, giving the user access to various means of
215
The
http://www
Iberia:
v3/program.do?prgOid=536886543
.iberia.com/OneToOne/
viles
EMT
and
(Málaga T
BBVA, has pioneered the implementation of the mobile bus pass.
ransport Company)
216
, in cooperation with Telefónica Mó-
&tabId=3&menuId=060500000000
00&language=es&country=ES&mar
ket=ES&IS_ANONYMOUS=true.
Thanks to
ses and families can locate their tr
location-based systems
aveling emplo
(see section 4 of this chapter), busines
yees or relatives at any time.
-
216
Compan
EMT (Málaga Transport
Mean
http://www
y): interest depending on their location. The Department of T
while, users can receive information about tourism and items of specific
ourism of the Ca-
ge/portal/EMT/ServiBusMo
.emtmalaga.es/portal/pa
vil.
217
tourists about their holida
nary Islands Government has launched the Cicerón project, which informs
Article: “Jerez, más turística
Diario de Jerez. 26/09/2008.
to information in four languages about 56 sites located in 23 towns on the is
y destinations via mobile phone. Users have access
http://www
gracias al móvil.
.diariodejerez.es/article
” lands. A similar project has been undertaken in Jerez. It involves a mobile-
-
/jerez/238790/jerez/mas/turistica/
gracias/movil.html.
based guide system, which tourists can download using Bluetooth, to see the
city’s tourist attractions and hear commentaries about them
217
.
© 2008 Fundación de la Innovación Bankinter. All rights reserved.
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