New ways of doing business in the telecommunications sector
The iPhone has managed to alert oper
rers and content-provider sites in the short term. Moreo
ators to the threats posed by manufactu-
d
voice and data rev
el
339
by which iPhone profits are shared giv
ver, the business mo-
enues, while the device itself also constitutes a primary source
es Apple a significant portion of the
of rev
role in stimulating the use of wireless data among their subscribers, in addition
enue for future services. Operators, meanwhile, are playing a supporting
to having done little to promote innovation in mobile advertising.
With the success of the iPhone in the United States causing people to change
wireless service pro
manufacturers, who can now demonstr
viders, power has been shifted from carriers to handset
mand, as well as increasing competition between carriers.
ate their capacity for creating higher de-
It is expected that the new business model ushered in b
first of man
have to find an effectiv
y to appear on the horiz
e way to deal with these threats.
on. In this context, mobile oper
y the iPhone will be the
ators will
8.5.2. The highly anticipated handset from Google
The anxiously a
terializ
waited opening-up of mobile operating systems has recently ma-
form
340
ed in a number of handsets. Google has launched the Android plat-
sung
341
, a set of open-source softw
,
are that four industry manufacturers—Sam-
released phones.
HTC
342
, LG Electronics
343
and Motorola
344
—have included on newly
Google Maps, Gmail, etc.
The operating system pro
—on an
vides access to all of
y handset with an Internet connection, without
Google’s services—Web search,
softw
needing to be in front of a computer. Most importantly
tion in the sector
are allows progr
.
ammers to develop applications, and thus fosters inno
, its use of open-source
va-
339
Works and Why Media and CE
Why Apple’s Business Model
As it is well known,
(which could reach 16 billion dollars this y
Google’s business model gener
ear) from the ads that it displa
ates most of its revenues
V
Companies Need to Pay Attention.
Gartner
an L. Bak
. January 2008.
er and Mike McGuire.
alongside its W
ys
company to reach more subscribers and driv
eb search results. Offering its services on handsets will allow the
e revenues up even further.
340
Handset Alliance Project.
Google. “Android – An Open
http://code.google.com/android/
”
.
Analysts at Oppenheimer & Co
that the search-engine compan
.
345
cited in the American press have estimated
341
http://www
Samsung:
.samsung.com/es/.
dollars from its mobile business just two or three y
y could see an annual turnaround of 4.8 billion
new platform.
ears after the launch of its
342
HTC:
http://www.htc.com/es/.
343
http://es.lge.com/.
LG Electronics:
8.6. The impact of the opening of the mobile market on the
business models of traditional companies from all sectors
http://www
344
Motorola:
.motorola.es/. The panel of F
http://www
345
Oppenheimer & Co
.opco.com/.
.:
mark
will ha
et and the ensuing progression in the r
TF experts examined the impact that the opening of the mobile
ve on the business models of traditional companies. The majorit
ange of mobile solutions a
y reached
vailable
© 2008 Fundación de la Innovación Bankinter. All rights reserved.
164
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116 |
Page 117 |
Page 118 |
Page 119 |
Page 120 |
Page 121 |
Page 122 |
Page 123 |
Page 124 |
Page 125 |
Page 126 |
Page 127 |
Page 128 |
Page 129 |
Page 130 |
Page 131 |
Page 132 |
Page 133 |
Page 134 |
Page 135 |
Page 136 |
Page 137 |
Page 138 |
Page 139 |
Page 140 |
Page 141 |
Page 142 |
Page 143 |
Page 144 |
Page 145 |
Page 146 |
Page 147 |
Page 148 |
Page 149 |
Page 150 |
Page 151 |
Page 152 |
Page 153 |
Page 154 |
Page 155 |
Page 156 |
Page 157 |
Page 158 |
Page 159 |
Page 160 |
Page 161 |
Page 162 |
Page 163 |
Page 164 |
Page 165 |
Page 166 |
Page 167 |
Page 168 |
Page 169 |
Page 170 |
Page 171 |
Page 172 |
Page 173 |
Page 174 |
Page 175 |
Page 176 |
Page 177 |
Page 178 |
Page 179 |
Page 180 |
Page 181 |
Page 182 |
Page 183 |
Page 184 |
Page 185