A whole world of services in the consumer’s pocket
3.5
3.0
2.5
2.0
1.5
1.0
0.5
0.0
Weighted average
Location-based services Social networks Internet connection
Information services M-banking M-commerce
Health services Mobile TV Mobile tr
services
avel
Time-based services Others Movies
Figure 27. Mobile services with the greatest opportunities for growth.
Source: drawn from the conclusions within the Future Trends Forum.
5.1. SMS, the big winner
worth, a y
A lot has happened in the last 16 y
oung engineer at
ears, since December 3, 1992, when Neil Pap-
history to the director of
Airwide Solutions
110
, sent the first text message in
from a computer to a bulky mobile handset and said “Merry Xmas.
Vodafone
111
, Richard Jarvis. The message was sent
have suggested then that it was going to become a cultural phenomenon
” Nobody would
112
.
110
http://www
Airwide Solutions:
.airwidesolutions.com/.
SMS use in the United States is much lower than in Europe, where 71% of mo
The level of SMS consumption has not been the same in all geographical areas.
111
bile users send them. 55% send an SMS at least once a week and ov
-
http://www
Vodafone:
ge.html.
.vodafone.com/hub_pa
young people aged 12 to 24 years old send at least one a da
er half of
age of 50 text messages per person are sent each month
113
y
.
. In Spain, an aver-
112
“The SMS celebr
Flowme. 14/12/2007. Article:
birthda
The SMS has been the clear winner in data services that can be accessed from
phenomenon.
y as a cultur
ated its 15th
”
al
the mobile handset, a surprise to those in the sector and outside it. Furthermore,
113
it does not appear to be a passing fad, as usage is increasing. The most impor
Christof Herz
Europe’s Mobile Consumer.
June 2005.
og Ph.D. Forrester.
tant thing in terms of the massiv
-
turning point in the transition of wireless from voice to data services.
e take-up of SMS is the fact that it marks the
© 2008 Fundación de la Innovación Bankinter. All rights reserved.
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