New ways of doing business in the telecommunications sector
According to a study b
f
until now with
ederated) models for content distribution, albeit slowly
y Pyramid Research
325
, operators will start adopting open (or
walled gardens, in which content and applications are accessible
. The majority have worked
only through their portals, while outside access to content is restricted (e.g.
fone Live!). This model giv
, Voda-
customers, etc. Its dr
study, essentially entail a hindr
awbacks, which ha
es operators an iron grip for controlling qualit
ve already been addressed throughout this
y, profits,
faction of users, who demand an increasingly greater v
ance for innovation and a risk in terms of the satis
ariety of services.
-
According to Pyr
rated models. With these models, oper
amid Research, operators’ future lies in their adoption of
ators open up their networks and offer
fede-
both proprietary and third-part
ment of innov
y content. This model will promote the develop-
of the open-source communit
ative content by other companies, as well as inno
y.
vation from users
The Federated Model: The Challenge of Complexity
Developers
Third P
Providers
arty
End-Users
IMS V
OSS/BS
endors
Providers
S
Pro
Service
Official
vider
content
End-Users Peer
content
-to-peer
Internal service deliv
platform
ery
integr
P
delivery platform
ation service
artner
Figure 62. Structure of the feder
Source: Pyramid Research.
ated model.
By this arr
tions and services dev
angement, operators share profits generated by the use of applica-
take on “standard” conditions for all content pro
eloped by third parties. Ideally, these models should not
325
Models: IMS Business Models for
Walled Gardens and Open
should offer better conditions to companies with a br
viders. That way, operators
nition, such as Disney
326
or Pepsi
327
, which are capable of bringing greater v
and that has market recog
a
-
Pyr
an Applications-centric World.
amid Research. 2006.
lue to the alliance.
-
326
Disney: http://www.disney.es/.
327
Pepsi: http://www.pepsi.com/. mode, in which 91% of the profits gener
One example of this type of business model can be found in
ated by applications goes to dev
NTT DoCoMo
elopers.
’s i-
© 2008 Fundación de la Innovación Bankinter. All rights reserved.
156
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