Applications of mobile products and services in traditional businesses
business (see Figure 39). More than 77% of them thought that emplo
ity will have a high or very high impact on businesses.
yee mobil-
“capture and deliv
According to Accenture
231
v
er information at the point of activit
, mobility in business can be defined as the capacit
y.” This is particularly rele
y to
-
cording to a study b
ant in a world in which it is estimated that 40% of the workforce is mobile (ac
ties for businesses that are able to pro
y The Yankee Group
232
) and opens up significant opportuni
-
-
groups. Furthermore, it is a trend that is on the increase, meaning that remote
vide a response to the needs of these
work—or telecommuting—will be increasingly common.
In this context, businesses must pro
mation from an
vide their employees with access to infor
zations, but also spaces for virtual collabor
ywhere on the planet, thereby becoming not only mobile organi
-
-
ment of new applications and services that will be boosted b
ation. In this respect, the dev
y the opening of the
elop-
mobile market will benefit all sectors of the economy.
Thanks to their ubiquit
business bey
tions and to the Internet from their handsets. An organization interested in
ond the office w
y, mobile devices are the main means for extending a
alls, by providing employees with access to applica-
pro
their schedule, information about the compan
viding mobility to its professionals should giv
without compromising security.
y and the compan
e them access to their email,
y’s systems,
This mobilit
sible, as well as quick and efficient distribution of information to its professionals.
y in turn makes remote management of the company’s workforce pos-
On the go Secure access
to e-mail,
access to corpor
calendar, etc.
information
ate protected
Virus
mobile
managed
Centrally Full user
Hotline
Mobile on your
workforce workforce
mobile Support Serv
MS Ex
er—hosted
change
or integrated
The mobile
company
enabled
Mobile access on the move
Source: The Mobile Enabled Compan
Figure 42. Mobilit
y (http://www
y in the workforce.
.themobileenabler.com/).
Solutions: High-performance
231
Accenture Mobile Technology
mobile solutions for the workforce
on the move. Accenture. 2006.
Offer a Fresh Perspective on
232
Yankee Group Survey Results
As regards the factors that will motiv
Enterprise Mobility Strategies.
the F
ate businesses to adopt mobile solutions,
Y
No
ank
vember 2007.
ee Group Research Inc.
emplo
TF experts consider that the main aspect will be the opportunity to give
Figure 43).
yees access to the company’s applications from their mobile devices (see
© 2008 Fundación de la Innovación Bankinter. All rights reserved.
107
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