A whole world of services in the consumer’s pocket
exist on the Internet and are being optimiz
a
vices (V
nd MySpace), to others that are dev
eeker
181
) (see Figure 33).
eloping ex
ed for mobile devices (F
clusive capabilities for these de
acebook
180
-
Description Examples
Social networking Sites where users create profiles for themselv
connect to and inter
es and then F
community. User actions include communicating with real-life
act with other users in their virtual MocoSpace
acebook
social contacts, connecting with friends of friends, and joining
MySpace
interest groups. Inter
P
microblogging, social mapping, and tagging.
actions may include media sharing, R
adP
abble
aw
Zingku (Google)
Media sharing Sites where users create, view
files, such as photos, videos, music and games. The majorit
, organize, and/or share media Flickr
these sites have desktop equivalents where users host and
y of JuiceCaster
view their media. The mobile device is mostly used to capture
LocaModa
and upload media to these sites. Services lik
Mosh (Nokia)
users exchanging media using multimedia messaging.
e Veeker focus on V
YouT
eek
ube
er
Microblogs Sites where users create and/or monitor short posts of content
to communicate status and share thoughts, links, and media.
Jaiku (Google)
Most sites allow users to contribute content using SMS
T
messaging.
T
umblr
Z
witter
emble
Social mapping Sites where users share their location and view the locations of
friends, often with the help of a GPS feature. Updates and
Buddy Beacon (Helio)
alerts ma
Dodgeball (Google)
receive alerts only when a friend is in their local area).
y be tailored to the user’s locations (e.g., they will Loopt (Sprint, Boost)
MeetMoi
Tagging
StreetHive (Cingular)
Sites or services that allow users to tag media or ph
locations with metatags. Users can search content based on
ysical Dgm8
specific tags or ha
LifeBlog (Nokia)
network.
ve content delivered to them from their Socialight
Yellow Arrow project
Figure 33. T
Source: F
ypes of mobile social networks.
orrester Research, Inc.
From the business point of view in gener
particular, this new wave of mobile networks promises to be extremely prof
al, and the commercial perspective, in
itable. For example, when users define their tastes, businesses can identify their
-
target mark
179
Trust to Mark
Mobile Social Computing Adds
tion of a shop
et and send adv
, restaurant, etc.
ertising when a potential customer is near the loca-
Computing Goes Mobile. Jaap
eting. Social
Favier. Forrester. January 2008.
Man
180
Facebook:
www.facebook.com.
mobile networks. One example is
y businesses—consolidated companies and startups alike—are investing in
uses geolocation to connect people. Howev
Nokia’s acquisition of a social network that
181
Veeker:
http://veeker.com/. ments is a question that has yet to be resolv
er
ed, as we will see in Chapter 8.
, the monetization of these invest-
© 2008 Fundación de la Innovación Bankinter. All rights reserved.
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