A whole world of services in the consumer’s pocket
5.3.3. Payments using the mobile (m-payment)
One of the most attr
v
services is
ery closely link
payment by mobile devices
active applications with the greatest potential for wireless
ed to the concept of m-commerce
, also known as
(see Chapter 6).
m-payment, which is
increase from 3.2 billion dollars in 2003 to 37.1 billion dollars worldwide in 2008.
The consultancy Arthur D. Little
162
estimates that the profits from m-payment will
In Spain, pa
ticipated. A few y
yments using mobile handsets ha
ears ago, the predictions for 2008 suggested that four million
ve grown at a slower rate than an-
Spaniards would use this method on a regular basis; howev
use fall far short of this estimate. If we analyze the figures from other countries,
er, the figures for
the situation is similar
162
Arthur D
Making M-payments a Realty.
. Little. Vienna, 2004.
third-r
. According to a study by Arthur D. Little, Spain is the
Austria and Norw
anking European country in the implementation of this system, behind
ay (see Figure 31).
M-Payment Usage and Market Maturity
i
v
e

e
n
t
R
e
l
a
t
m
-
p
a
y
m
m
a
t
u
r
i
t
y
*
Singapore
Korea
100%
Austria
Norway
Spain
80%
Finland
Japan
Croatia
Italy
60% The Netherlands
40%
Belgium
Estonia
Switzerland
China
Czech R
Hong Kong
Germany
Canada
epublic
Sweden
20%
Colombia
Fr
United States
ance
Venezuela
0%
Slovakia
maturity
Market
stage
Embryonic Early stage Developing Advanced Mature
* Compared to mature market.
Figure 31. Implementation of m-pa
Source: Arthur D. Little analysis.
yment.
© 2008 Fundación de la Innovación Bankinter. All rights reserved.
78
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