A whole world of services in the consumer’s pocket
that consent has been giv
phone on.
en, this functionality is activated by turning the tele-
According to ComScore
maps on mobile handsets increased b
173
, the leader in research in the digital world, the use of
among Europeans between February and Ma
y 8% among American users and 3%
undoubtedly contributed to this upturn. Despite the fact that usage figures are
y 2008. The launch of the iPhone
more than 74% of those surv
low
174
, according to a survey b
on mobile devices to be essential.
ey
y Netsiz
ed said they considered location-based services
e from 2008, this trend will increase, as
These services will pro
they will be able to benefit from:
vide new opportunities for companies from all sectors as
Services that use na
by Google Maps, which shows the route on the map and accompanies it with
vigation systems. This is the case of the system launched
a series of detailed directions. The map is inter
ses in the area with their contact details, thereb
active and shows the busines-
keting channel.
y becoming a fantastic mar-
Services that include location of individuals.
possibilities for businesses that provide services co
This opens up a wide r
v
ange of
– The enormous potential of mobile social networks.
ering:
tribute a differential v
These will con-
mak
vantage of their enormous potential will obtain substantial profits, mainly
e it possible to locate friends. The companies that are able to tak
alue compared to fixed social networks, as they will
e ad-
–
thanks to adv
The location of physically or mentally handicapped people.
ertising.
systems mean that it is possible to detect the fall of an elderly person or
These
–
the disappearance of someone suffering from Alzheimer’s disease.
where the call w
The location of emergency calls.
tified, and the units necessary to resolv
as made to an emergency telephone number to be iden
These systems enable the place from
-
location. This is the case with the 112 emergency telephone line in the au
e the situation to be sent to that
tonomous communit
-
bile location system w
y of Madrid. In the first six months of 2008, the mo
as vital in the management of more than 8,000 inci
-
dents, and has proved itself to be particularly useful in rescues and traffic
-
173
–
accidents on urban roads
The improvement of traditional services.
175
.
http://www
ComScore:
.comscore.com/.
real-time locations will be possible. As a result, services such as taxis or
As the technology evolves,
174
The Netsize Guide. Mobile 2.0,
pizza deliv
F
you are in control.
ebruary 2008.
Netsize. Paris,
address can change, if the system detects that the user
ery will be quicker; even the delivery of a newspaper to a user
changed.
’s location has
’s
175
Article: “Sistema de localización
Europa Press. August 2008.
de móviles del 112 permitió
Services based on location of machines.
localizar y resolv
emergencias.”
er 8.000
(M2M) and location possibilities between machines will pro
The combination of communication
portunities. For example, this technology could be useful on toll roads, for lo
vide numerous op
-
-
© 2008 Fundación de la Innovación Bankinter. All rights reserved.
81
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116 |
Page 117 |
Page 118 |
Page 119 |
Page 120 |
Page 121 |
Page 122 |
Page 123 |
Page 124 |
Page 125 |
Page 126 |
Page 127 |
Page 128 |
Page 129 |
Page 130 |
Page 131 |
Page 132 |
Page 133 |
Page 134 |
Page 135 |
Page 136 |
Page 137 |
Page 138 |
Page 139 |
Page 140 |
Page 141 |
Page 142 |
Page 143 |
Page 144 |
Page 145 |
Page 146 |
Page 147 |
Page 148 |
Page 149 |
Page 150 |
Page 151 |
Page 152 |
Page 153 |
Page 154 |
Page 155 |
Page 156 |
Page 157 |
Page 158 |
Page 159 |
Page 160 |
Page 161 |
Page 162 |
Page 163 |
Page 164 |
Page 165 |
Page 166 |
Page 167 |
Page 168 |
Page 169 |
Page 170 |
Page 171 |
Page 172 |
Page 173 |
Page 174 |
Page 175 |
Page 176 |
Page 177 |
Page 178 |
Page 179 |
Page 180 |
Page 181 |
Page 182 |
Page 183 |
Page 184 |
Page 185