A whole world of services in the consumer’s pocket
W
in the mobile leisure area.
e will now look at the current state and trends of the most in-demand services
5.6.1. Games and entertainment just a thumb tap away
Inno
the near future, games will be pla
vation is transforming the nature of games available on mobile devices. In
the latest dev
yed not only with the telephone keyboard, but
microphone, mixing the real and the virtual worlds together
elopments will also include the use of the touchscreen, camer
. The latest devices
a and
will mak
cars or for recording mo
e the mobile into a control, lik
and Foto Fighter include use of the camer
vements. Games lik
e the Wii, with an accelerometer for r
a to giv
e Brain Genius
e them a new dimension.
190
, 3D Tilt-a-World
acing
191
Games on mobile devices, lik
those that download them onto their devices. The number of downloads on mo
e other types of content, have so far been used by
bile handsets increased b
-
ing to M:Metrics
192
).
y 17% between March 2007 and March 2008 (accord-
Howev
terrelational games that enable them to come into contact with other pla
er, the nature of this usage is changing and consumers are demanding in
y
-
o
clude GPS systems, games will be able to in
ver the world and which require no additional pa
volve hundreds of pla
yment. As devices start to i
ers all
y
n-
around the user, transforming the real world into a virtual world.
ers located
Although these figures seem to indicate an increase in the use of more complex
or sophisticated games, the fact is that users’ time is limited, which is wh
dustries like casual gaming or those promoting well-known games are enjo
y in-
ing a great deal of success.
y-
Market opening and mobile games
In the field of mobile games, the
antee that the highest number of games is a
objective of opening
vailable for the highest number of
the market is to guar-
platforms and oper
form, game and service meets a r
ators. To do so
ange of global standards.
, it is necessary to guarantee that each plat-
190
http://www
Brain Genius:
product.aspx?pr=Br
.glu.com/nor
ain+Genius.
am/pages/ standards, adapted to the char
With this in mind, the OMA (Open Mobile Alliance) has developed a series of
and to the suppliers’ certification procedures, which encour
acteristics of portability and
age the adoption of
interoperability
191
http://www
3D Tilt-a-
.tilt
World:
-a-world.com/.
standards and guarantee an open environment for the development of games.
192
28/05/2008. Article: “Mobile
Fierce Development. The desire of those in the mark
gaming: turning enthusiasm into
rev
seen in initiativ
et for its opening and standardization can be
http://www
enues.” a discussion forum created b
es such as the
y
Mobile Game Interoperability Forum (MGIF),
ory/mobile-gaming-turning-
.fiercedeveloper.com/st
enthusiasm-revenues/2008-05-28.
is responsible for defining the interoper
Ericsson
handsets.
abilit
, Motorola
y specifications of games for mobile
, Nokia and Siemens, which
© 2008 Fundación de la Innovación Bankinter. All rights reserved.
88
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