Applications of mobile products and services in traditional businesses
But that is not all: m-commerce will also be used as a means of communica
tion between suppliers and purchasers in order to speed up the purchasing
-
process. The compan
that aims to pro
y Alibaba
254
has developed Trade Manager, a solution
messaging tool that is free to download and allows v
vide communication between both parties using an instant-
between members.
oice and video conferences
Due to the meager penetr
ta on the use of mobile devices as a channel for purchasing consumer goods.
ation level of m-commerce, there are no statistical da-
Preferences,
That is why G
has attempted to identif
artner
255
, in its survey
y the probabilit
M-Commerce Retail Consumer Shopping
activities on American consumers’ mobile devices. The conclusions dr
y of use of nine purchasing
the survey were as follows:
awn from
Consumers are more willing to search for products on their mobile devices
2
than to purchase them using that same channel.
http://www
54
Alibaba:
.alibaba.com/.
The two most successful m-commerce activities will be price-checking on
255
products and business searches.
Shopping Preferences.
M-Commerce Retail Consumer
February 2008.
Gartner. 7
Another activit
ving promotions on their mobile devices.
y that has the support of m-commerce users is that of recei-
Check item prices on mobile phone
Check store location on mobile phone
Get promotions/discounts on mobile phone
Check status of delivery on mobile phone
Save shopping information on mobile phone
Check inventory on mobile phone
Browse for products on mobile phone
Order product on mobile phone
Make a payment on mobile phone
0 10 20 30 40 50 60 70 80 90 100
Percent
5 = Very likely to 4 3 2 1 = Not at all likely to
Note: Based on 1,081 responses.
Figure 47. Likelihood of U.S. consumers to use phone for m-commerce activities.
Source: Gartner.
© 2008 Fundación de la Innovación Bankinter. All rights reserved.
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