A whole world of services in the consumer’s pocket
With these measures in place,
will be able to organiz
device), distribute it according to the rights obtained, and manage it. But that is
e the content they ha
users will ha
ve paid for (ev
ve greater data protection securit
en if they have lost the
y,
not all: content providers will have a system that guarantees the rights of
operators
their content and will ev
will have a reliable billing system.
en be able to establish their own platforms. Meanwhile,
Successful cases in the mobile musical content market
pricing structure that is compatible with PCs and wireless devices, which mak
NTT DoCoMo
199
and Napster Mobile
200
have created a service with a monthly
complete songs and ringtones available to users.
es
thirt
Musiwave
201
is a mobile music supplier that offers its content to more than
ducers, device manufacturers and mobile oper
y operators in 25 different countries. The company works with music pro-
velop its business far beyond music distribution, and to focus on personalization,
ators, which has enabled it to de-
allowing users to create their own music channels.
Some companies currently offer their customers a whole r
services on their mobile devices. One of these organizations is
ange of entertainment
provides access to downloading videos, images, music, etc., from mobile hand
Berggi
202
, which
sets. It also offers an email and instant
-
possible for its customers to remain in constant contact, and an Internet search
-messaging application, which makes it
engine and people locator.
The well-known iPhone allows users to enjo
cluding music, audio books, audio and video podcasts, music videos, TV pro
y all the contents of their iPod, in-
grams and films. The iPhone synchronizes its contents with the user’s iTunes li-
-
br
chased via the online iT
ary on a PC or Mac computer
unes store.
, and can play any music or video content pur-
199
5.6.3. Television wherever you are
http://www
NTT DoCoMo:
.nttdocomo.com/.
200
The dev
http://www
Napster Mobile: possible for television on mobile devices to spread to an increasing number of
elopment of mobile devices and the leveling of standards have made it
obile/.
.napster.com/napsterm
users. It reached the figure of 300,000 mobile TV subscribers in Spain in 2007,
201
according to the annual report from the national T
http://www
Musiwav
.musiw
e:
ave.net/.
Commission
203
. Despite this, the figures for mobile TV use remain low
elecommunications Mark
.
et
202
http://corpor
Berggi:
index.
ate.berggi.com/web/
that films and football can be viewed on mobile devices, which will mak
Telefónica and the main cable content supplier have signed an agreement so
203
Telecommunications Mark
“Annual Report 2007.”
one of the first countries where this will be possible.
e Spain
Commission (CMT). June 2008.
et
http://www
lectOption.do
.cmt.es/cmt_ptl_ext/Se
.
Howev
will gener
er, the F
ate the least business opportunities in the medium term (see Figure 27).
TF experts believe that this option is among the four services that
© 2008 Fundación de la Innovación Bankinter. All rights reserved.
92
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116 |
Page 117 |
Page 118 |
Page 119 |
Page 120 |
Page 121 |
Page 122 |
Page 123 |
Page 124 |
Page 125 |
Page 126 |
Page 127 |
Page 128 |
Page 129 |
Page 130 |
Page 131 |
Page 132 |
Page 133 |
Page 134 |
Page 135 |
Page 136 |
Page 137 |
Page 138 |
Page 139 |
Page 140 |
Page 141 |
Page 142 |
Page 143 |
Page 144 |
Page 145 |
Page 146 |
Page 147 |
Page 148 |
Page 149 |
Page 150 |
Page 151 |
Page 152 |
Page 153 |
Page 154 |
Page 155 |
Page 156 |
Page 157 |
Page 158 |
Page 159 |
Page 160 |
Page 161 |
Page 162 |
Page 163 |
Page 164 |
Page 165 |
Page 166 |
Page 167 |
Page 168 |
Page 169 |
Page 170 |
Page 171 |
Page 172 |
Page 173 |
Page 174 |
Page 175 |
Page 176 |
Page 177 |
Page 178 |
Page 179 |
Page 180 |
Page 181 |
Page 182 |
Page 183 |
Page 184 |
Page 185