A whole world of services in the consumer’s pocket
5.9. Conclusions about the range of mobile services for
consumers
The declining v
ices. Of all these, the F
alue of voice services is forcing the sector to focus on
TF experts anticipate the greatest success for location-
data serv-
b
mension to social relationships. There is a v
the r
ased services, which allow for the identification of users and personalization of
ange of services, as well as mobile social networks, which add a new di
ices, including m-banking, m-payment, inter
ery wide r
active games, music, tr
ange of existing data serv
-
avel servic
-
es, medical applications, etc. Howev
ation and adaptation to customers’ needs.
er, there is still a long w
-
innov
ay to go in terms of
Indeed, these services are at a v
ticipated, due to reasons that are highly v
ery early stage and have yet to take off as an-
namely: the diversit
aried but present across the board,
nical limitations, the reduced spectrum, the underdev
y of standards, the fragmentation of devices and their tech
and platforms, the shortage of affordable prices enabling users to monitor their
elopment of applications
-
expenditure, and the lack of confidence due to the insecurit
These are among the major challenges currently facing the sector
y of mobile networks.
.
How this situation ev
of the market. On one hand, users do not perceiv
olves will depend to a large extent on the gr
e an
adual opening
services offered by oper
y added value in the new
lue added, but also to offer new personaliz
ators. As such, not only is t
ces and to dev
ed services and location-based servi
here a need to clarify the va-
-
not being offered alluring prices that encour
elop specific content for this field. On the other hand, users are
they ha
diture. Finally
ve no clear pricing systems that allow them to k
age the use of data services; in fact,
, it is necessary to ensure mobile users’ securit
eep tabs on their expen
y and priv
-
der to win their trust and encour
acy, in or-
merce and m-banking.
age the progress of services such as m-com-
F
promise to bridge the digital gap and include them in the Internet rev
or emerging countries, this market opening is crucial as their mobile handsets
Howev
olution.
tricit
er, many of these countries do not even have access to networks or elec-
energies (wind power
y, which means that the first step must be to create stations with renew
, solar power, etc.) that are able to boost development.
able
© 2008 Fundación de la Innovación Bankinter. All rights reserved.
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